StatsAudienceTop U.S. Parent Companies and Stickiest Brands on the Web, February 2007

Top U.S. Parent Companies and Stickiest Brands on the Web, February 2007

A look at which brands get visitors, and which ones keep users engaged the longest at home and work.

Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

Top 25 Parent Companies at Home and Work, February 2007
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 116,381 2:06:27
Google 110,041 1:20:37
Yahoo 107,995 3:01:09
Time Warner 101,722 4:27:45
News Corp. Online 68,535 1:44:12
eBay 66,597 1:41:39
InterActiveCorp 58,004 0:26:13
Amazon.com 48,307 0:22:36
Landmark Communications 44,408 0:41:51
Wikimedia Foundation 42,432 0:15:57
Walt Disney Internet Group 42,230 0:31:18
Apple Computer 41,850 1:08:47
New York Times Company 38,933 0:18:43
RealNetworks Inc. 36,979 0:40:32
CNET Networks 32,308 0:10:17
E.W. Scripps Company 31,555 0:11:41
Viacom Digital 30,095 0:44:50
United Online 28,409 0:55:05
AT&T 27,473 0:24:03
General Electric 26,600 0:11:41
Adobe 23,368 0:03:23
Wal-Mart Stores 23,010 0:12:37
CBS Corp. 22,691 0:17:18
Gorilla Nation Media 22,127 0:08:29
Verizon Communications 22,086 0:39:36
Source: Nielsen//NetRatings, 2007

Top U.S. Sites by Time Per Home Broadband Users, January 2007
Site Unique Audience
(000)
Time Per Person (hh:mm:ss)
PokerStars.com 1,346 13:29:12
FullTiltPoker.com 1,048 12:05:42
Ultimabet.com 468 9:29:47
Brigham Young University 557 9:04:01
Trillian 1,049 8:22:41
EA.com 9,634 6:04:19
Juno Online Services 3,243 5:07:12
AOL Media Network 89,391 4:45:25
Trend Micro 1,882 4:01:51
Farmers 687 3:55:52
Source: Nielsen//NetRatings, 2007

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