StatsAudienceTop U.S. Parent Companies and Stickiest Brands on the Web, February 2008

Top U.S. Parent Companies and Stickiest Brands on the Web, February 2008

A look at the brands that get visitors and keep users engaged the longest both at home and work.

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet users.

Top 25 Parent Companies at Home and Work, February 2008
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Google 122,273 1:55:47
Microsoft 121,287 2:16:54
Yahoo 113,017 3:14:24
Time Warner 104,863 3:47:33
News Corp. Online 75,212 1:53:17
eBay 65,917 1:51:02
InterActiveCorp 62,478 0:24:05
Amazon.com 55,389 0:26:01
Wikimedia Foundation 51,438 0:19:32
Walt Disney Internet Group 50,763 0:41:22
New York Times Company 50,011 0:17:36
Apple Computer 47,589 1:06:22
Landmark Communications 42,834 0:21:28
AT&T Inc. 38,000 0:45:50
E.W. Scripps Co. 37,030 0:10:52
RealNetworks Inc. 33,406 0:35:32
CNET Networks 32,284 0:08:33
General Electric 29,177 0:12:08
Viacom Digital 29,161 0:42:30
CBS Corp. 27,017 0:19:11
Comcast Corp. 26,356 0:57:46
Gannett Co. 25,817 0:20:01
Verizon Communications 25,564 0:39:02
Adobe 24,752 0:04:38
Wal-Mart Stores 24,189 0:14:41
Source: Nielsen Online, 2008
Top 10 Stickiest Brands at Home and Work, February 2008
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,292 12:09:03
Trillian 806 8:44:07
FullTiltPoker.com 1,494 8:21:38
Electronic Arts Online 11,897 8:08:55
Boost Mobile* 493 8:04:30
PartyPoker.com* 590 5:30:59
Absolute Poker* 438 5:28:01
AOL Media Network 89,443 3:58:22
Delphi Forums 715 3:38:48
Fanfiction.net* 978 3:21:47
Note: * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2008

Related Articles

Review stars don't matter all that much [Study]

Audience Review stars don't matter all that much [Study]

3y Mike O'Brien
Facebook Claims More Than Half of Social Logins [Study]

Audience Facebook Claims More Than Half of Social Logins [Study]

4y Mike O'Brien
Mobile Shift Drives Father's Day Sales, IBM Says

Audience Mobile Shift Drives Father's Day Sales, IBM Says

4y Susan Kuchinskas
World Cup Most Social Sporting Event Ever, Says Adobe

Audience World Cup Most Social Sporting Event Ever, Says Adobe

4y Susan Kuchinskas
#CZLNY: Unlocking the Secrets to Mobile Video

Audience #CZLNY: Unlocking the Secrets to Mobile Video

4y Greg Jarboe
Online Content Videos Hit Record 52 Billion Monthly Views

Audience Online Content Videos Hit Record 52 Billion Monthly Views

5y Greg Jarboe
Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

Audience Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

5y Jessica Lee
Facebook and YouTube Lead Mobile Online Activity [Study]

Audience Facebook and YouTube Lead Mobile Online Activity [Study]

5y Yuyu Chen