StatsAudienceTop U.S. Parent Companies and Stickiest Brands on the Web, January 2007

Top U.S. Parent Companies and Stickiest Brands on the Web, January 2007

A look at which brands get visitors, and which ones keep users engaged the longest at home and work.

Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

Top 25 Parent Companies at Home and Work, January 2007
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 117,257 2:25:02
Google 111,526 1:24:55
Yahoo 106,071 3:27:51
Time Warner 105,080 4:45:36
News Corp. Online 71,116 1:44:17
eBay 69,605 1:51:36
InterActiveCorp 58,815 0:27:50
Amazon.com 53,730 0:23:26
Walt Disney Internet Group 45,071 0:33:17
Wikimedia Foundation 43,511 0:19:35
Apple Computer 43,511 1:19:25
New York Times Company 42,562 0:21:24
Landmark Communications 41,210 0:45:23
RealNetworks Inc. 41,145 0:40:34
Verizon Communications 33,740 0:28:41
E.W. Scripps Company 33,582 0:13:07
CNET Networks 32,886 0:12:00
AT&T Inc. 31,020 0:24:02
Viacom Digital 29,684 0:44:50
United Online 29,448 0:59:51
General Electric 26,451 0:15:00
Wal-Mart Stores 25,577 0:14:31
Adobe 24,968 0:03:35
Bank of America 23,508 0:58:24
Expedia 23,351 0:16:32
Source: Nielsen//NetRatings, 2007

Top 10 Stickiest Brands at Home and Work, January 2007
Brand Unique Audience (000) Time Per Person (hr:min:sec)
UltimateBet.com* 482 11:46:35
FullTiltPoker.com 1,289 9:06:31
PokerStars.com 1,736 9:04:33
Trillian 961 7:44:16
Electronic Arts Online 9,922 6:37:31
Juno Online Services 3,463 5:35:57
Absolute Poker* 618 5:25:56
Southern Company* 857 4:57:36
AOL 94,178 4:56:05
Brigham Young University* 894 4:26:45
Note: * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen//NetRatings, 2007

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