Top U.S. Parent Companies and Stickiest Brands on the Web, January 2008

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet users.


Top 10 Stickiest Brands at Home and Work, January 2008
Brand Unique Audience (000) Time Per Person (hr:min:sec)
FullTiltPoker.com 1,526 10:22:54
PokerStars.com 1,890 10:08:37
Electronic Arts Online 11,964 9:22:19
SingleClick Systems* 455 7:16:31
Trillian 849 7:10:45
Boost Mobile* 637 6:32:08
PartyPoker.com* 575 5:43:20
AOL Media Network 90,058 4:10:21
Fanfiction.net* 786 4:06:31
Juno Online Services 5,247 3:21:09
Note: * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2008


Top 25 Parent Companies at Home and Work, January 2008
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Google 124,279 1:37:35
Microsoft 121,920 2:22:33
Yahoo 113,874 3:19:43
Time Warner 104,837 3:57:38
News Corp. Online 75,831 2:02:49
eBay 65,758 2:04:37
InterActiveCorp 65,691 0:24:37
Amazon.com 59,833 0:27:47
Wikimedia Foundation 56,049 0:18:32
New York Times Co. 51,624 0:20:26
Apple Computer 50,190 1:16:13
Walt Disney Internet Group 50,138 0:36:51
Landmark Communications 43,940 0:21:46
AT&T Inc. 41,033 0:39:43
E.W. Scripps Co. 38,499 0:12:43
RealNetworks Inc. 34,504 0:40:03
CNET Networks 34,122 0:10:16
Viacom Digital 29,133 0:41:29
Comcast Corp. 27,830 0:56:58
Adobe 27,368 0:04:18
General Electric 26,883 0:11:50
Target Corp. 26,328 0:08:25
Wal-Mart Stores 25,997 0:14:38
Verizon Communications 25,903 0:37:26
Gannett 25,803 0:20:43
Source: Nielsen Online, 2008

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