Top U.S. Parent Companies and Stickiest Brands on the Web, January 2009

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.

Top 25 Parent Companies/Divisions at Home and Work, January 2009
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 140,202 2:13:20
Microsoft 128,870 2:35:34
Yahoo 120,032 3:32:25
AOL 88,989 3:52:12
News Corp. Online 82,746 1:26:10
InterActiveCorp 67,670 0:17:25
eBay 66,942 1:51:31
Amazon 65,374 0:28:08
Facebook 62,459 2:50:02
Wikimedia Foundation 60,852 0:19:28
Apple Computer 59,482 1:24:16
New York Times Company 56,648 0:19:50
CBS Corp. 53,990 0:15:41
Walt Disney Internet Group 52,825 0:35:55
Turner Network (division) 50,983 0:41:25
Landmark Communications 46,644 0:29:20
AT&T Inc. 44,475 0:33:19
Glam Media 41,685 0:16:51
Scripps Networks Interactive 38,112 0:10:08
Viacom Digital 34,351 0:35:05
Wal-Mart Stores 32,262 0:13:22
General Electric 31,904 0:15:53
Time Warner (division*) 31,886 0:21:40
RealNetworks 31,879 0:41:06
Verizon Communications 31,749 0:36:34
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network’s audience.
Source: Nielsen Online, 2009

Top 10 Stickiest Brands at Home and Work, January 2009
Brand Unique Audience (000) Time per Person (hr:min:sec)
PokerStars.com* 1,739 9:19:46
Electronic Arts Online 15,406 7:58:54
OneManga.com* 932 5:01:33
North Carolina State University 940 4:45:40
Juno Online Services* 3,471 4:30:43
Fanfiction.net* 1,482 3:56:04
AOL Media Network 88,989 3:52:12
Yahoo 118,824 3:33:04
King.com* 1,523 3:11:32
RealVNC 1,177 3:02:04
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2009

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