Top U.S. Parent Companies and Stickiest Brands on the Web, July 2006

Internet users at home and at work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

YouTube broke onto the list for the first time with 30,566 visitors in July. Visitors spent an average of 26 minutes watching video on the site.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.


Top 25 Parent Companies at Home and Work, July 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 114,293 1:59:50
Yahoo 106,619 3:10:19
Time Warner 102,681 4:29:49
Google 95,340 0:59:51
eBay 64,173 1:37:27
News Corp. Online 61,752 1:44:41
InterActiveCorp 55,509 0:27:30
Amazon.com 45,342 0:23:28
Walt Disney Internet Group 39,243 0:42:19
RealNetworks 36,695 1:00:39
Apple Computer 35,939 1:06:52
New York Times Company 35,714 0:13:34
Landmark Communications 35,668 0:48:55
Verizon Communications 30,566 0:23:52
YouTube 30,541 0:26:07
E.W. Scripps Company 29,632 0:09:05
Wikipedia 29,396 0:13:27
CNET Networks 29,085 0:11:27
AT&T Inc. 27,801 0:29:36
United Online 27,451 1:02:39
Expedia 23,663 0:17:23
Viacom 23,204 0:50:35
Adobe 23,123 0:03:57
Wal-Mart stores 21,847 0:11:41
Cendant 21,722 0:17:52
Source: Nielsen//NetRatings, 2006


Top 10 Stickiest Brands at Home and Work, July 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,560 8:55:57
FanFiction.Net 1,017 8:33:21
FullTiltPoker.com 840 7:18:11
Absolute Poker 508 5:51:37
RuneScape 3,661 5:47:19
AOL 74,507 5:35:46
Electronic Arts 10,261 4:39:28
Juno Online Services 4,039 4:37:21
Partypoker.com 6,043 4:22:19
Slingo 1,204 3:39:41
Source: Nielsen//NetRatings, 2006

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