Top U.S. Parent Companies and Stickiest Brands on the Web, July 2006

YouTube arrives at the party, ranks with the 25 top ranked parent companies.

Internet users at home and at work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

YouTube broke onto the list for the first time with 30,566 visitors in July. Visitors spent an average of 26 minutes watching video on the site.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

Top 25 Parent Companies at Home and Work, July 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 114,293 1:59:50
Yahoo 106,619 3:10:19
Time Warner 102,681 4:29:49
Google 95,340 0:59:51
eBay 64,173 1:37:27
News Corp. Online 61,752 1:44:41
InterActiveCorp 55,509 0:27:30
Amazon.com 45,342 0:23:28
Walt Disney Internet Group 39,243 0:42:19
RealNetworks 36,695 1:00:39
Apple Computer 35,939 1:06:52
New York Times Company 35,714 0:13:34
Landmark Communications 35,668 0:48:55
Verizon Communications 30,566 0:23:52
YouTube 30,541 0:26:07
E.W. Scripps Company 29,632 0:09:05
Wikipedia 29,396 0:13:27
CNET Networks 29,085 0:11:27
AT&T Inc. 27,801 0:29:36
United Online 27,451 1:02:39
Expedia 23,663 0:17:23
Viacom 23,204 0:50:35
Adobe 23,123 0:03:57
Wal-Mart stores 21,847 0:11:41
Cendant 21,722 0:17:52
Source: Nielsen//NetRatings, 2006

Top 10 Stickiest Brands at Home and Work, July 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,560 8:55:57
FanFiction.Net 1,017 8:33:21
FullTiltPoker.com 840 7:18:11
Absolute Poker 508 5:51:37
RuneScape 3,661 5:47:19
AOL 74,507 5:35:46
Electronic Arts 10,261 4:39:28
Juno Online Services 4,039 4:37:21
Partypoker.com 6,043 4:22:19
Slingo 1,204 3:39:41
Source: Nielsen//NetRatings, 2006

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource