StatsAudienceTop U.S. Parent Companies and Stickiest Brands on the Web, July 2007

Top U.S. Parent Companies and Stickiest Brands on the Web, July 2007

A look at which brands get visitors, and which keep users engaged the longest both at home and work.

The sites consumers are visiting on the Web, and average length of visits. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

Top 25 Parent Companies at Home and Work, July 2007
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 121,499 2:07:26
Google 117,705 1:34:07
Yahoo 111,390 2:58:43
Time Warner 104,946 4:05:58
News Corp. Online 76,705 2:26:30
eBay 68,203 1:44:26
InterActiveCorp 61,580 0:22:03
Amazon.com 50,747 0:26:23
Wikimedia Foundation 44,763 0:18:20
New York Times Company 44,704 0:15:43
Landmark Communications 43,173 0:47:35
Apple Inc. 42,623 1:09:21
Walt Disney Internet Group 42,498 0:34:22
RealNetworks Inc. 38,665 0:44:07
AT&T Inc. 38,255 0:41:45
E.W. Scripps Company 32,369 0:08:54
CNET Networks 31,269 0:11:43
Viacom Digital 30,414 0:43:53
United Online 28,787 0:49:27
Adobe 27,530 0:04:03
Expedia 25,972 0:17:09
Target Corp. 25,304 0:10:55
Wal-Mart Stores 24,792 0:13:13
Verizon Communications 24,782 0:32:20
Gorilla Nation Media 24,283 0:11:22
Source: Nielsen//NetRatings, 2007

Top 10 Stickiest Brands at Home and Work, July 2007
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,342 14:57:03
FullTiltPoker.com 1,371 11:44:30
Electronic Arts Online 10,426 10:02:47
Absolute Poker* 507 8:46:18
Ultimatebet.com 490 6:45:11
Trillian 970 6:44:07
Fanfiction.net* 1,044 6:21:41
Xfire* 534 4:22:43
AOL Media Network 91,919 4:16:36
Adventure Quest* 1,756 3:29:11
Note: * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen//NetRatings, 2007

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