Top U.S. Parent Companies and Stickiest Brands on the Web, June 2006

Internet users at home and work ranked 20 of the top parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

There was little movement within the first 10 companies from May rankings. Travel and real estate service provider Cendant knocked Wal-Mart from the top 25.


Top 25 Parent Companies at Home and Work, June 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 114,842 1:59:38
Yahoo 105,811 3:19:24
Time Warner 103,962 4:38:11
Google 96,785 0:54:31
eBay 64,802 1:30:18
News Corp. 62,277 1:33:22
InterActiveCorp 57,020 0:27:33
Amazon.com 45,626 0:21:21
Walt Disney Internet Group 41,634 0:40:11
RealNetworks 38,458 0:48:16
Landmark Communications 38,180 0:50:30
New York Times Company 37,689 0:13:27
Apple Computer 36,353 1:00:01
Verizon Communications 29,733 0:23:59
United Online 28,695 0:56:32
AT&T Inc. 28,335 0:28:51
E.W. Scripps Company 28,237 0:10:26
CNET Networks 28,199 0:11:05
Wikipedia 27,337 0:14:37
Viacom 24,176 0:49:17
Expedia 23,412 0:14:51
Adobe 22,881 0:02:52
Gannett 22,238 0:16:53
Daum Communications 21,809 0:05:17
Cendant 21,564 0:19:02
Source: Nielsen//NetRatings, 2006

Video game publisher Electronic Arts fell a few positions in the stickiest brands rankings, though its audience and time spent per person fell only slightly. Absolute Poker, Yahoo, and Gaia Online gained rankings not seen the previous month.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.


Top 10 Stickiest Brands at Home and Work, June 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,556 9:38:51
FanFiction.Net 952 7:33:28
AOL 74,081 5:56:21
Juno Online Services 3,666 5:01:04
RuneScape 3,521 4:55:20
FullTiltPoker.com 713 4:50:03
Electronic Arts 10,390 4:04:25
Absolute Poker 496 3:40:59
FNIS 770 3:37:09
Gaia Online 393 3:20:17
Source: Nielsen//NetRatings, 2006

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