Top U.S. Parent Companies and Stickiest Brands on the Web, June 2006
The top parent companies held their rankings from May to June, while the stickiest brands saw more movement.
Internet users at home and work ranked 20 of the top parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.
There was little movement within the first 10 companies from May rankings. Travel and real estate service provider Cendant knocked Wal-Mart from the top 25.
| Top 25 Parent Companies at Home and Work, June 2006 | ||
|---|---|---|
| Parent | Unique Audience (000) | Time Per Person (hr:min:sec) |
| Microsoft | 114,842 | 1:59:38 |
| Yahoo | 105,811 | 3:19:24 |
| Time Warner | 103,962 | 4:38:11 |
| 96,785 | 0:54:31 | |
| eBay | 64,802 | 1:30:18 |
| News Corp. | 62,277 | 1:33:22 |
| InterActiveCorp | 57,020 | 0:27:33 |
| Amazon.com | 45,626 | 0:21:21 |
| Walt Disney Internet Group | 41,634 | 0:40:11 |
| RealNetworks | 38,458 | 0:48:16 |
| Landmark Communications | 38,180 | 0:50:30 |
| New York Times Company | 37,689 | 0:13:27 |
| Apple Computer | 36,353 | 1:00:01 |
| Verizon Communications | 29,733 | 0:23:59 |
| United Online | 28,695 | 0:56:32 |
| AT&T Inc. | 28,335 | 0:28:51 |
| E.W. Scripps Company | 28,237 | 0:10:26 |
| CNET Networks | 28,199 | 0:11:05 |
| Wikipedia | 27,337 | 0:14:37 |
| Viacom | 24,176 | 0:49:17 |
| Expedia | 23,412 | 0:14:51 |
| Adobe | 22,881 | 0:02:52 |
| Gannett | 22,238 | 0:16:53 |
| Daum Communications | 21,809 | 0:05:17 |
| Cendant | 21,564 | 0:19:02 |
| Source: Nielsen//NetRatings, 2006 | ||
Video game publisher Electronic Arts fell a few positions in the stickiest brands rankings, though its audience and time spent per person fell only slightly. Absolute Poker, Yahoo, and Gaia Online gained rankings not seen the previous month.
Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.
| Top 10 Stickiest Brands at Home and Work, June 2006 | ||
|---|---|---|
| Brand | Unique Audience (000) | Time Per Person (hr:min:sec) |
| PokerStars.com | 1,556 | 9:38:51 |
| FanFiction.Net | 952 | 7:33:28 |
| AOL | 74,081 | 5:56:21 |
| Juno Online Services | 3,666 | 5:01:04 |
| RuneScape | 3,521 | 4:55:20 |
| FullTiltPoker.com | 713 | 4:50:03 |
| Electronic Arts | 10,390 | 4:04:25 |
| Absolute Poker | 496 | 3:40:59 |
| FNIS | 770 | 3:37:09 |
| Gaia Online | 393 | 3:20:17 |
| Source: Nielsen//NetRatings, 2006 | ||
