Top U.S. Parent Companies and Stickiest Brands on the Web, March 2008

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.

Top 25 Parent Companies at Home and Work, March 2008
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Google 128,026 1:43:21
Microsoft 123,911 2:21:42
Yahoo 115,508 3:12:30
Time Warner 108,269 3:44:09
News Corp. Online 78,961 2:02:36
eBay 67,517 1:53:26
InterActiveCorp 65,698 0:23:22
Amazon.com 55,314 0:26:49
Wikimedia Foundation 54,591 0:18:37
Walt Disney Internet Group 50,962 0:42:17
New York Times Co. 50,412 0:19:25
Apple Computer 47,516 1:13:23
Landmark Communications 46,010 0:21:24
AT&T Inc. 42,798 0:37:23
E.W. Scripps Co. 36,968 0:09:43
RealNetworks Inc. 35,204 0:42:00
CNET Networks 33,051 0:08:54
Viacom Digital 32,029 0:38:53
CBS Corp. 31,923 0:25:33
General Electric 29,512 0:10:51
Verizon Communications 28,155 0:36:08
Comcast Corp. 25,280 1:06:39
Target Corp. 25,227 0:07:33
Wal-Mart Stores 24,973 0:13:44
craigslist 24,973 1:13:57
Source: Nielsen Online, 2008

Top 10 Stickiest Brands at Home and Work, March 2008
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,530 9:31:45
Electronic Arts Online 12,112 8:45:59
FullTiltPoker.com 1,289 8:10:40
Trillian 841 7:57:32
Boost Mobile* 615 5:22:16
PartyPoker.com* 607 5:05:48
FreeSlots* 534 4:04:23
AOL Media Network 90,644 3:59:59
Fanfiction.net* 1,163 3:48:26
Juno Online Services 4,207 3:34:33
Note: * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2008

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