Top U.S. Parent Companies and Stickiest Brands on the Web, March 2009

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.

Top 25 Parent Companies/Divisions at Home and Work, March 2009
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 137,620 2:07:05
Microsoft 128,518 2:38:44
Yahoo 121,537 3:29:21
AOL LLC 86,400 3:45:47
News Corp. Online 81,745 1:15:33
Facebook 69,151 3:16:08
InterActiveCorp 66,460 0:16:13
eBay 65,350 1:54:44
Amazon.com 62,913 0:27:21
Wikimedia Foundation 60,027 0:16:55
Walt Disney Internet Group 56,313 0:37:24
CBS Corp. 56,046 0:22:10
Apple Inc. 53,775 1:22:49
New York Times Company 52,322 0:18:28
Turner Network (division) 49,299 0:38:59
AT&T Inc. 44,147 0:30:44
Glam Media 39,255 0:14:43
The Weather Channel Interactive 39,192 0:27:53
craigslist 34,592 1:34:11
Viacom Digital 33,689 0:40:02
General Electric 33,156 0:13:20
Comcast Corp. 32,508 0:43:24
Adobe 31,906 0:06:17
Scripps Networks Interactive 31,624 0:08:06
Time Warner (division)* 31,460 0:24:01
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network’s audience.
Source: Nielsen Online, 2009

Top 10 Stickiest Brands at Home and Work, March 2009
Brand Unique Audience (000) Time per Person (hr:min:sec)
FullTiltPoker.com* 1,298 14:06:40
Electronic Arts Online 15,980 7:43:14
PokerStars.com 1,892 6:12:05
Juno Online Services 3,358 5:03:45
AOL Media Network 86,400 3:45:47
Yahoo 120,735 3:29:24
Fanfiction.net* 1,466 3:19:29
Facebook 69,151 3:16:08
North Carolina State University 1,041 3:09:18
Gaia Online* 1,768 2:54:07
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2009

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