Top U.S. Parent Companies and Stickiest Brands on the Web, May 2009

The sites consumers are visiting on the Web and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen Online uses a sampling methodology through its MegaPanel of Internet Users.

Top 25 Parent Companies/Divisions at Home and Work, May 2009
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 137,915 1:52:04
Microsoft Corp. 126,851 2:23:30
Yahoo Inc. 120,440 3:13:57
AOL LLC 85,148 3:37:50
News Corp. Online 79,657 1:10:25
Facebook 75,444 3:12:13
InterActiveCorp 65,478 0:19:00
eBay Inc. 64,209 1:33:34
Amazon.com Inc. 58,706 0:23:57
Wikimedia Foundation 57,234 0:20:11
Apple Inc. 55,716 1:14:24
New York Times Company 50,587 0:14:51
CBS Corp. 47,836 0:19:15
Walt Disney Internet Group 47,222 0:33:13
Turner Network (division) 44,588 0:36:21
AT&T Inc. 38,747 0:27:09
The Weather Channel Interactive Inc. 38,600 0:25:10
Glam Media 36,937 0:11:04
Viacom Inc. 33,614 0:35:53
General Electric Co. 33,563 0:11:31
craigsList Inc. 33,473 1:24:01
Scripps Networks Interactive Inc. 32,402 0:07:23
Time Warner (division)* 31,471 0:21:08
Comcast.Corp. 30,062 0:41:58
Verizon Communications 28,742 0:42:47
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network’s audience.
Source: Nielsen Online, 2009

Top 10 Stickiest Brands at Home and Work, May 2009
Brand Unique Audience (000) Time per Person (hr:min:sec)
FullTiltPoker.com* 1,614 12:28:02
PokerStars.com* 1,928 8:12:47
Electronic Arts Inc. 15,370 6:58:14
King.com* 1,970 5:08:44
Slingo* 651 4:15:35
Juno Online Services Inc. 3,906 3:51:47
AOL Media Network 85,148 3:37:50
Yahoo 118,949 3:14:28
Facebook 75,444 3:12:13
InvisionFree* 1,151 2:50:24
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2009

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