Top U.S. Parent Companies and Stickiest Brands on the Web, October 2006

Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.


Top 25 Parent Companies at Home and Work, October 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 117,811 2:02:42
Yahoo 108,630 3:18:03
Google 104,078 3:22:59
Time Warner 103,521 4:36:02
eBay 67,036 1:41:35
News Corp. Online 64,884 1:52:22
InterActiveCorp 59,861 0:27:23
Amazon.com 49,903 0:23:57
Walt Disney Internet Group 45,382 0:38:33
New York Times Company 42,548 0:18:25
Real Networks Inc. 36,318 0:45:38
Wikipedia 36,215 0:16:08
Apple Computer 35,775 1:10:36
Landmark Communications 35,584 0:53:05
E.W. Scripps Company 31,416 0:09:24
Verizon Communications 31,172 0:28:09
YouTube 30,384 0:39:49
United Online 29,781 0:54:59
CNET Networks 28,600 0:12:34
AT&T Inc. 28,088 0:26:35
General Electric 27,580 0:14:32
Viacom Digital 26,220 0:51:03
Wal-Mart stores 24,932 0:13:35
CBS Corporation 23,922 0:32:23
Adobe 23,546 0:03:15
Note: ^ Home and Work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month-to-month as a result.
Source: Nielsen//NetRatings, 2006


Top 10 Stickiest Brands at Home and Work, October 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,349 14:33:41
UltimateBet.com^ 511 7:49:39
Fanfiction.net 700 6:23:41
FullTiltPoker.com 623 6:16:30
Absolute Poker^ 520 6:04:24
AOL 73,140 5:53:53
Juno Online Services 3,614 4:35:56
Electronic Arts Online 9,825 4:33:18
PartyPoker.com 2,503 4:28:40
Trillian 1,071 3:19:34
Source: Nielsen//NetRatings, 2006

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