StatsAudienceTop U.S. Parent Companies and Stickiest Brands on the Web, October 2006

Top U.S. Parent Companies and Stickiest Brands on the Web, October 2006

A look at which brands get visitors, and which ones keep users engaged the longest at home and work.

Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

Top 25 Parent Companies at Home and Work, October 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 117,811 2:02:42
Yahoo 108,630 3:18:03
Google 104,078 3:22:59
Time Warner 103,521 4:36:02
eBay 67,036 1:41:35
News Corp. Online 64,884 1:52:22
InterActiveCorp 59,861 0:27:23
Amazon.com 49,903 0:23:57
Walt Disney Internet Group 45,382 0:38:33
New York Times Company 42,548 0:18:25
Real Networks Inc. 36,318 0:45:38
Wikipedia 36,215 0:16:08
Apple Computer 35,775 1:10:36
Landmark Communications 35,584 0:53:05
E.W. Scripps Company 31,416 0:09:24
Verizon Communications 31,172 0:28:09
YouTube 30,384 0:39:49
United Online 29,781 0:54:59
CNET Networks 28,600 0:12:34
AT&T Inc. 28,088 0:26:35
General Electric 27,580 0:14:32
Viacom Digital 26,220 0:51:03
Wal-Mart stores 24,932 0:13:35
CBS Corporation 23,922 0:32:23
Adobe 23,546 0:03:15
Note: ^ Home and Work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month-to-month as a result.
Source: Nielsen//NetRatings, 2006

Top 10 Stickiest Brands at Home and Work, October 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,349 14:33:41
UltimateBet.com^ 511 7:49:39
Fanfiction.net 700 6:23:41
FullTiltPoker.com 623 6:16:30
Absolute Poker^ 520 6:04:24
AOL 73,140 5:53:53
Juno Online Services 3,614 4:35:56
Electronic Arts Online 9,825 4:33:18
PartyPoker.com 2,503 4:28:40
Trillian 1,071 3:19:34
Source: Nielsen//NetRatings, 2006

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