Top U.S. Parent Companies and Stickiest Brands on the Web, October 2007

The sites consumers are visiting on the Web, and average length of visits. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.


Top 25 Parent Companies at Home and Work, October 2007
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Google 114,845 1:06:20
Yahoo 109,950 3:28:02
Microsoft 96,189 0:39:10
MSN/Windows Live 93,143 2:01:36
AOL Media Network 89,740 4:02:39
Fox Interactive Media 65,170 2:04:44
YouTube 57,158 0:46:25
eBay 54,498 2:12:51
Wikipedia 50,422 0:16:59
Amazon.com 44,747 0:24:01
Apple 44,262 1:07:56
About.com 39,731 0:04:34
Ask Search Network 37,783 0:29:57
Real Network 35,469 0:37:40
Weather Channel 34,403 0:26:36
Blogger 34,104 0:14:35
CNN Digital Network 30,218 0:36:27
AT&T 27,394 0:33:56
Adobe 24,123 0:04:07
Target 24,025 0:07:17
Gorilla Nation Media 23,901 0:11:37
Bank of America 21,798 0:55:48
Internet Movie Database 20,343 0:12:57
ESPN 20,184 0:45:07
Hewlett Packard 20,124 0:11:05
Source: Nielsen Online, 2007


Top 10 Stickiest Brands at Home and Work, October 2007
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,307 14:20:52
Electronic Arts Online 10,418 8:38:22
FullTiltPoker.com 1,609 8:34:45
Absolute Poker* 455 5:04:33
University of Pittsburgh 645 4:49:34
FanFiction.Net* 935 4:40:37
PartyPoker.com* 635 4:20:31
AOL Media Network 89,740 4:02:39
Xfire* 483 3:56:16
Yahoo 109,950 3:28:02
Note: * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2007

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