StatsAudienceTop U.S. Parent Companies and Stickiest Brands on the Web, September 2006

Top U.S. Parent Companies and Stickiest Brands on the Web, September 2006

A look at which brands get visitors, and which ones keep users engaged the longest at home and work.

Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

Top 25 Parent Companies at Home and Work, September 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 116,813 2:01:09
Yahoo 106,247 3:08:56
Time Warner 102,863 4:23:42
Google 100,974 1:03:13
eBay 64,781 1:39:00
News Corp. Online 63,498 1:43:09
InterActiveCorp 56,601 0:28:48
Amazon.com 48,752 0:22:51
Walt Disney Internet Group 46,174 0:37:11
New York Times Company 39,406 0:17:22
RealNetworks 38,237 0:43:23
Apple Computer 37,183 1:03:37
Landmark Communications 36,042 0:48:54
Wikipedia 33,596 0:14:32
Verizon Communications 31,043 0:27:07
AT&T Inc. 29,142 0:23:00
United Online 28,541 0:58:49
E.W. Scripps Company 28,524 0:08:56
CNET Networks 28,386 0:11:44
YouTube 27,627 0:33:45
CBS Corp. 27,008 0:33:10
General Electric 24,031 0:12:59
Gannett 23,953 0:18:42
Viacom 21,424 0:41:50
Wal-Mart stores 21,406 0:12:52
Source: Nielsen//NetRatings, 2006

Top 10 Stickiest Brands at Home and Work, September 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,653 12:09:37
Ultimatebet.com 536 9:31:09
AOL 74,805 5:28:12
FanFiction.Net 890 5:17:11
FullTiltPoker.com 439 5:15:50
Electronic Arts 9,378 4:50:16
Juno Online Services 3,408 4:48:29
Absolute Poker 510 4:37:56
Trillian 988 3:27:32
Slingo 1,250 3:19:06
Source: Nielsen//NetRatings, 2006

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