Top U.S. Parent Companies and Stickiest Brands on the Web, September 2006

Internet users at home and work visited the top 20 parent companies and stickiest brands. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.


Top 25 Parent Companies at Home and Work, September 2006
Parent Unique Audience (000) Time Per Person (hr:min:sec)
Microsoft 116,813 2:01:09
Yahoo 106,247 3:08:56
Time Warner 102,863 4:23:42
Google 100,974 1:03:13
eBay 64,781 1:39:00
News Corp. Online 63,498 1:43:09
InterActiveCorp 56,601 0:28:48
Amazon.com 48,752 0:22:51
Walt Disney Internet Group 46,174 0:37:11
New York Times Company 39,406 0:17:22
RealNetworks 38,237 0:43:23
Apple Computer 37,183 1:03:37
Landmark Communications 36,042 0:48:54
Wikipedia 33,596 0:14:32
Verizon Communications 31,043 0:27:07
AT&T Inc. 29,142 0:23:00
United Online 28,541 0:58:49
E.W. Scripps Company 28,524 0:08:56
CNET Networks 28,386 0:11:44
YouTube 27,627 0:33:45
CBS Corp. 27,008 0:33:10
General Electric 24,031 0:12:59
Gannett 23,953 0:18:42
Viacom 21,424 0:41:50
Wal-Mart stores 21,406 0:12:52
Source: Nielsen//NetRatings, 2006


Top 10 Stickiest Brands at Home and Work, September 2006
Brand Unique Audience (000) Time Per Person (hr:min:sec)
PokerStars.com 1,653 12:09:37
Ultimatebet.com 536 9:31:09
AOL 74,805 5:28:12
FanFiction.Net 890 5:17:11
FullTiltPoker.com 439 5:15:50
Electronic Arts 9,378 4:50:16
Juno Online Services 3,408 4:48:29
Absolute Poker 510 4:37:56
Trillian 988 3:27:32
Slingo 1,250 3:19:06
Source: Nielsen//NetRatings, 2006

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