Top U.S. Parent Companies and Stickiest Brands, September 2009

The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.

Top 25 Parent Companies/Divisions at Home and Work, September 2009
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 153,928 2:36:52
Microsoft 136,639 2:08:38
Yahoo 134,688 3:08:28
Facebook 105,449 5:24:38
AOL LLC 89,302 2:40:19
News Corp. Online 86,290 1:30:36
InterActiveCorp 70,900 0:18:33
eBay 65,285 1:24:37
Wikimedia Foundation 61,321 0:17:29
Amazon 60,397 0:22:44
Apple Computer 58,940 1:17:55
Walt Disney Internet Group 57,932 0:41:34
CBS Corporation 53,355 0:24:23
New York Times Company 50,657 0:12:31
Turner Network (Time Warner) 47,990 0:34:44
AT&T Inc. 39,363 0:19:11
Comcast Corp. 37,058 0:53:52
Glam Media 35,887 0:17:47
The Weather Channel Interactive 35,736 0:21:11
CraigsList 34,873 1:31:44
General Electric 34,520 0:11:36
Viacom Digital 33,178 0:44:15
United Online 31,768 0:52:41
Verizon Communications 30,123 0:42:02
Scripps Networks Interactive 29,707 0:10:40
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network’s audience.
Source: Nielsen Online, 2009

Top 10 Stickiest Brands at Home and Work, September 2009
Brand Unique Audience (000) Time per Person (hr:min:sec)
Blizzard Entertainment 2,792 23:34:05
SpadeClub 75 17:28:45
Fallen Sword 91 15:02:53
Maple Story 202 14:34:07
Xobni 219 13:54:17
mIRC 218 12:48:10
Second Life 358 12:02:17
PokerStars.com 1,888 11:58:45
Absolute Poker 511 11:41:07
LDSPlanet 56 11:25:38
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: Nielsen Online, 2009

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