Top U.S. Parent Companies and Stickiest Brands, September 2009
A look at the brands that get visitors and keep users engaged the longest both at home and work.
Chatting with bots: How well 5 brands’ chatbots actually work
The sites consumers are visiting on the Web, and average length of visits. Nielsen Online tracked the brands with the highest number of unique visits and time spent on their sites.
| Top 25 Parent Companies/Divisions at Home and Work, September 2009 | ||
|---|---|---|
| Parent | Unique Audience (000) | Time per Person (hr:min:sec) |
| 153,928 | 2:36:52 | |
| Microsoft | 136,639 | 2:08:38 |
| Yahoo | 134,688 | 3:08:28 |
| 105,449 | 5:24:38 | |
| AOL LLC | 89,302 | 2:40:19 |
| News Corp. Online | 86,290 | 1:30:36 |
| InterActiveCorp | 70,900 | 0:18:33 |
| eBay | 65,285 | 1:24:37 |
| Wikimedia Foundation | 61,321 | 0:17:29 |
| Amazon | 60,397 | 0:22:44 |
| Apple Computer | 58,940 | 1:17:55 |
| Walt Disney Internet Group | 57,932 | 0:41:34 |
| CBS Corporation | 53,355 | 0:24:23 |
| New York Times Company | 50,657 | 0:12:31 |
| Turner Network (Time Warner) | 47,990 | 0:34:44 |
| AT&T Inc. | 39,363 | 0:19:11 |
| Comcast Corp. | 37,058 | 0:53:52 |
| Glam Media | 35,887 | 0:17:47 |
| The Weather Channel Interactive | 35,736 | 0:21:11 |
| CraigsList | 34,873 | 1:31:44 |
| General Electric | 34,520 | 0:11:36 |
| Viacom Digital | 33,178 | 0:44:15 |
| United Online | 31,768 | 0:52:41 |
| Verizon Communications | 30,123 | 0:42:02 |
| Scripps Networks Interactive | 29,707 | 0:10:40 |
| Notes: 1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division. 2. The Time Warner division excludes Turner Network’s audience. |
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| Source: Nielsen Online, 2009 | ||
| Top 10 Stickiest Brands at Home and Work, September 2009 | ||
|---|---|---|
| Brand | Unique Audience (000) | Time per Person (hr:min:sec) |
| Blizzard Entertainment | 2,792 | 23:34:05 |
| SpadeClub | 75 | 17:28:45 |
| Fallen Sword | 91 | 15:02:53 |
| Maple Story | 202 | 14:34:07 |
| Xobni | 219 | 13:54:17 |
| mIRC | 218 | 12:48:10 |
| Second Life | 358 | 12:02:17 |
| PokerStars.com | 1,888 | 11:58:45 |
| Absolute Poker | 511 | 11:41:07 |
| LDSPlanet | 56 | 11:25:38 |
| Notes: 1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content. 2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result. |
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| Source: Nielsen Online, 2009 | ||
