Top Web Advertisers of August 1999

Here are the Top 25 Web advertisers for the month of August 1999 ranked by banner impressions according to Nielsen//NetRatings Inc.’s BannerTrack syndicated advertising research report.

Top 25 Web Advertisers of August 1999
Rank Advertiser Impressions
(000)
Reach %
1. TRUSTe 1,208,374 22.9
2. Microsoft 617,982 46.1
3. Amazon 403,136 45.0
4. America Online 222,235 32.0
5. Next Card 212,930 30.8
6. CDNow 203,995 27.3
7. Yahoo 182,552 26.3
8. Ad Council 140,384 14.9
9. Wingspan Bank 138,681 27.1
10. SexTracker 134,513 8.5
11. uBid 128,111 21.3
12. About.com 126,918 19.0
13. Discover Brokerage 107,174 6.1
14. LinkExchange 101,993 14.4
15. Enews 100,909 9.9
16. AT&T 99,112 18.4
17. WebSideStory 96,136 18.4
18. Beyond.com 94,894 17.7
19. E*Trade 93,800 5.3
20. Barnes & Noble 89,203 18.9
21. Netscape 87,790 19.6
22. Datek 83,485 12.1
23. Lowestfare 83,438 21.9
24. Ameritrade 83,363 4.9
25. Waterhouse 82,961 3.6
Impressions reported include house ads.
Source: Nielsen//NetRatings

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