Top Web Advertisers of July 1999

Here are the Top 25 Web advertisers for the month of July 1999 ranked by banner impressions according to Nielsen//NetRatings Inc.’s BannerTrack syndicated advertising research report.

Top 25 Web Advertisers of July 1999
Rank Advertiser Impressions
(millions)
Reach %
1. Microsoft 661.1 48.1
2. Amazon 356.0 45.1
3. TRUSTe 253.0 20.6
4. America Online 198.4 31.0
5. Next Card 185.1 33.7
6. CDNow 160.1 24.4
7. Link Exchange 143.2 14.7
8. Ad Council 143.1 15.3
9. Yahoo 140.1 24.5
10. Discover Brokerage 131.6 9.0
11. E*Trade 125.3 6.7
12. Ameritrade 117.1 7.1
13. AT&T 117.0 23.7
14. Waterhouse 103.4 3.5
15. About.com 95.6 18.9
16. Wingspan Bank 95.3 25.1
17. SexTracker 91.1 7.9
18. uBid 84.7 21.0
19. JFAX 81.7 8.9
20. Lowestfare 80.6 23.2
21. WebSideStory 79.7 16.9
22. Bonzi Software 74.0 19.3
23. Barnes & Noble 73.1 20.4
24. 1-800-USSearch 71.0 13.4
25. eBay 70.1 20.0
Impressions reported include house ads.
Source: Nielsen//NetRatings

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