Top Web Advertisers of June

The top advertisers, ranked by banner impressions, are based on data from BannerTrack, Nielsen//NetRatings syndicated advertising research report. An impression is counted each time an ad banner is fully loaded onto a user’s screen.

Top 25 Web Advertisers of June 1999
Rank Advertiser Impressions
(in millions)
Reach percent
1. Microsoft 659.6 56.6
2. Amazon 280.3 43.4
3. CDNow 165.8 24.8
4. TRUSTe 156.5 20.3
5. LinkExchange 145.0 13.7
6. America Online 135.9 29.4
7. 911Gifts.com 135.9 29.4
8. AdCouncil 133.0 16.2
9. First USA 130.7 29.2
10. Discover Brokerage 110.2 5.8
11. Yahoo 100.9 20.1
12. E*Trade 96.9 5.6
13. SexTracker 95.0 8.9
14. About.com 94.8 19.8
15. Waterhouse 94.1 3.8
16. JFAX 93.7 8.5
17. Ameritrade 92.1 5.1
18. SexSwap 91.1 4.5
19. Netscape 85.1 21.7
20. Value America 82.5 19.4
21. WebSideStory 80.6 17.8
22. Lowestfare 79.4 19.9
23. Next Card 79.0 21.7
24. Bonzi Software 78.6 19.5
25. AT&&T 77.1 17.5
Source: Nielsen//Net Ratings

Total impressions and unduplicated audience size are based on banner ads meeting minimum sample criterion of 40 persons per unique banner. Impressions reported include house ads, which are ads that run on an advertiser’s own Web property.

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