Today, Foursquare said it had hired Rob Wilk as vice president of sales. Wilk moved from Yahoo’s senior director of search account management, where he led a staff of 60 serving Yahoo’s largest advertisers.
Foursquare has been ramping up ad services, launching Local Updates and Promoted Updates last month.
Wilk is a digital veteran, with stints at Avenue A Razorfish and Dennis Digital before moving to Yahoo as senior account executive in December 2005, according to his LinkedIn profile.
Yahoo has generated plenty of bad news lately, including Q2 revenues that were flat year-over-year and the departure of then-CEO Scott Thompson, who stepped down following the revelation that he’d embellished his CV with a degree in computer science.
On the other hand, it gained cred with the poaching of Marissa Mayer from Google to take on the CEO job.
But the announcement of Wilk’s departure comes on the heels of those of Ethan Beard, director of platform partnerships, and Katie Mitic, platform marketing director, both of whom said last week that they were leaving Yahoo, according to news reports.
New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them.
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. But are users seeing the benefits?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.