Today, Foursquare said it had hired Rob Wilk as vice president of sales. Wilk moved from Yahoo’s senior director of search account management, where he led a staff of 60 serving Yahoo’s largest advertisers.
Foursquare has been ramping up ad services, launching Local Updates and Promoted Updates last month.
Wilk is a digital veteran, with stints at Avenue A Razorfish and Dennis Digital before moving to Yahoo as senior account executive in December 2005, according to his LinkedIn profile.
Yahoo has generated plenty of bad news lately, including Q2 revenues that were flat year-over-year and the departure of then-CEO Scott Thompson, who stepped down following the revelation that he’d embellished his CV with a degree in computer science.
On the other hand, it gained cred with the poaching of Marissa Mayer from Google to take on the CEO job.
But the announcement of Wilk’s departure comes on the heels of those of Ethan Beard, director of platform partnerships, and Katie Mitic, platform marketing director, both of whom said last week that they were leaving Yahoo, according to news reports.
A digital marketing strategy is important for every business seeking for further growth, but how can you create an effective one? More ... read more
If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important.
Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ... read more
User-generated content has become an important part of content marketing, with consumers being part of a brand’s strategy. How does this affect ... read more