Total E and eDrive Sign Exclusive Advertising Partnership

Total E, a one-stop online entertainment superstore from Columbia House, entered into an exclusive advertising and co-sponsorship agreement with Entertainment Drive (eDrive), an entertainment information destination.

Under the terms of the agreement, Total E becomes the exclusive online music and video advertiser on eDrive and will add eDrive’s Celebrity Q&A to its site. Financial details were not disclosed.

“This agreement and co-sponsorship of popular areas on the eDrive site will offer online shoppers another means of easy access to our site through banners and direct links,” said Bill Ostroff, vice president, Columbia House Interactive.

Total E will co-sponsor popular sections of the eDrive site including, Movie Viewer, Celebs, Reviews and eDrive’s Online Store. Total E and its parent company, Columbiahouse.com will immediately begin rotating weekly sponsorship placements on the eDrive site, the companies said.

Total E offers a selection of CDs, cassettes and videos, including more than 150,000 music titles and 35,000 video titles.

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