If you love playing games on Facebook and if your interested in winning a trip to Japan, Toyota has just the just the thing for you. The carmaker yesterday debuted “Social Network Racer,” a contest centered on a video game where players worldwide will compete while “test-driving” a new concept sports car that will premiere at the Tokyo Motor Show in December.
First reported by AllFacebook.com, the campaign goes through Dec. 31 and is running solely on Toyota’s Facebook page for the initiative. The game, which requires Flash Player 11 for 3D, lets players create and host races, and also uses each player’s Facebook profile information.
The grand prize winner will win a trip to Tokyo, where he or she will meet the designer of the yet-to-be-named car as well as wave the checkered flag at the Toyota Gazoo Racing Festival. A video representation of the Facebook game can be viewed here.
According to AllFacebook.com, Toyota’s effort follows up on a Facebook game promotion for a Prius model debut at the Detroit Auto Show last January.
While digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become the second most live-viewed channel in YouTube's history.
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape - even if your mobile landing-page experience isn’t up to snuff.
For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't quite lived up to the hype. Facebook CEO Mark Zuckerberg, however, believes that AR is a big part of the future.
Only a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day last week, and what brands of all shapes and sizes can learn from these teams.