Traditional Agency Search Under Way at GoTo

GoTo.com, Inc., the three-month-old Internet search service based in Pasadena, CA, reportedly is conducting its first agency review, with between 10 and 13 firms being considered.

Adweek said the company intends to name a finalist next month. The size of the account and timing of the work the has not been determined, according to Stephanie Sarka, senior vice president of marketing at goTo.

All of the agencies in the review for the review are considered “traditional agencies,” she told Adweek. The online media will continue to be developed in- house, she said. GoTo launched in June with an ad tagline “Search made simple.” Offline advertising to date has largely been radio.

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