StatsAudienceTraffic Patterns of August 2003

Traffic Patterns of August 2003

Nielsen//NetRatings analyzes who is going where on the Web, and for how long.

“Digital Media Universe” (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high U.S. traffic figures for Microsoft, AOL Time Warner, Yahoo, and Google for the month of August 2003.

Top Parent Companies of August 2003 at Home
Parent Unique Audience Time Per Person
(hh:mm:ss)
Microsoft 84,130,000 1:30:46
AOL Time Warner 77,235,000 5:29:37
Yahoo 69,575,000 1:56:42
Google 35,098,000 0:16:36
eBay 33,158,000 1:28:12
United States Government 26,947,000 0:16:47
RealNetworks 22,541,000 0:26:05
Terra Lycos 22,074,000 0:10:48
InterActiveCorp 19,886,000 0:19:26
Amazon 19,118,000 0:16:03
About-Primedia 17,531,000 0:09:57
Viacom International 16,517,000 0:22:55
Walt Disney Internet Group 15,932,000 0:22:35
Excite Network 12,944,000 0:40:30
Landmark Communications 12,637,000 0:09:19
CNET Networks 12,107,000 0:09:38
InfoSpace Network 12,102,000 0:12:58
Sharman Networks 11,152,000 1:35:19
Apple Computer 11,091,000 0:05:02
WhenU 10,518,000 0:12:42
EarthLink 10,142,000 1:22:53
eUniverse 9,903,000 0:13:47
Verizon Communications 9,799,000 0:16:23
Overture Services 9,713,000 0:06:12
Classmates 9,611,000 0:08:36
Source: Nielsen//NetRatings

Top Parent Companies of August 2003 at Work
Parent Unique Audience Time Per Person
(hh:mm:ss)
Microsoft 41,792,000 2:12:39
AOL Time Warner 34,009,000 6:30:41
Yahoo 33,152,000 2:37:53
Google 23,712,000 0:30:21
United States Government 23,234,000 0:26:22
eBay 18,056,000 1:39:22
InterActiveCorp 15,252,000 0:23:00
Amazon 13,978,000 0:21:54
RealNetworks 13,845,000 0:44:33
Terra Lycos 13,480,000 0:08:43
About-Primedia 11,998,000 0:10:50
Viacom International 11,030,000 0:25:27
Walt Disney Internet Group 10,606,000 0:20:24
Landmark Communications 10,303,000 0:12:46
CNET Networks 9,231,000 0:11:11
Adobe 8,643,000 0:04:02
Gannett 8,329,000 0:16:59
Verizon Communications 7,974,000 0:22:19
InfoSpace Network 7,569,000 0:10:09
Apple Computer 7,545,000 0:06:38
Symantec 7,540,000 0:12:26
News Corp. Online 7,098,000 0:27:47
EarthLink 6,480,000 1:26:04
New York Times Company 6,417,000 0:35:43
Sabre 6,414,000 0:14:36
Source: Nielsen//NetRatings

Top Stickiest Brands of August 2003,
at Home
Brand Time Per
Person
(hr:min:sec)
paltalk.com 7:39:43
AOL 6:48:54
Fanfiction.net 5:45:26
Juno Online Services 4:07:30
Slingo 3:53:54
Neopets.com 3:31:29
mIRC 2:58:44
EA Online 2:42:57
PlanetOut Partners 2:40:29
runescape.com 2:33:25
Source: Nielsen//NetRatings

Top Stickiest Brands of August 2003,
at Work
Brand Time Per
Person
(hr:min:sec)
AOL 9:37:41
Juno Online Services 4:59:55
Trillian 4:30:58
Neopets.com 3:41:48
gamehouse.com 2:41:14
Yahoo 2:37:57
AccuWeather 1:56:40
MSN 1:54:44
KaZaA 1:51:37
EA Online 1:45:40
Source: Nielsen//NetRatings

Chart Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Reach is a measure of the unduplicated audience that visits a property.

Notes: The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reported period.

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