Traffic Patterns of August 2003
Nielsen//NetRatings analyzes who is going where on the Web, and for how long.
Nielsen//NetRatings analyzes who is going where on the Web, and for how long.
“Digital Media Universe” (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high U.S. traffic figures for Microsoft, AOL Time Warner, Yahoo, and Google for the month of August 2003.
Top Parent Companies of August 2003 at Home | ||
---|---|---|
Parent | Unique Audience | Time Per Person (hh:mm:ss) |
Microsoft | 84,130,000 | 1:30:46 |
AOL Time Warner | 77,235,000 | 5:29:37 |
Yahoo | 69,575,000 | 1:56:42 |
35,098,000 | 0:16:36 | |
eBay | 33,158,000 | 1:28:12 |
United States Government | 26,947,000 | 0:16:47 |
RealNetworks | 22,541,000 | 0:26:05 |
Terra Lycos | 22,074,000 | 0:10:48 |
InterActiveCorp | 19,886,000 | 0:19:26 |
Amazon | 19,118,000 | 0:16:03 |
About-Primedia | 17,531,000 | 0:09:57 |
Viacom International | 16,517,000 | 0:22:55 |
Walt Disney Internet Group | 15,932,000 | 0:22:35 |
Excite Network | 12,944,000 | 0:40:30 |
Landmark Communications | 12,637,000 | 0:09:19 |
CNET Networks | 12,107,000 | 0:09:38 |
InfoSpace Network | 12,102,000 | 0:12:58 |
Sharman Networks | 11,152,000 | 1:35:19 |
Apple Computer | 11,091,000 | 0:05:02 |
WhenU | 10,518,000 | 0:12:42 |
EarthLink | 10,142,000 | 1:22:53 |
eUniverse | 9,903,000 | 0:13:47 |
Verizon Communications | 9,799,000 | 0:16:23 |
Overture Services | 9,713,000 | 0:06:12 |
Classmates | 9,611,000 | 0:08:36 |
Source: Nielsen//NetRatings |
Top Parent Companies of August 2003 at Work | ||
---|---|---|
Parent | Unique Audience | Time Per Person (hh:mm:ss) |
Microsoft | 41,792,000 | 2:12:39 |
AOL Time Warner | 34,009,000 | 6:30:41 |
Yahoo | 33,152,000 | 2:37:53 |
23,712,000 | 0:30:21 | |
United States Government | 23,234,000 | 0:26:22 |
eBay | 18,056,000 | 1:39:22 |
InterActiveCorp | 15,252,000 | 0:23:00 |
Amazon | 13,978,000 | 0:21:54 |
RealNetworks | 13,845,000 | 0:44:33 |
Terra Lycos | 13,480,000 | 0:08:43 |
About-Primedia | 11,998,000 | 0:10:50 |
Viacom International | 11,030,000 | 0:25:27 |
Walt Disney Internet Group | 10,606,000 | 0:20:24 |
Landmark Communications | 10,303,000 | 0:12:46 |
CNET Networks | 9,231,000 | 0:11:11 |
Adobe | 8,643,000 | 0:04:02 |
Gannett | 8,329,000 | 0:16:59 |
Verizon Communications | 7,974,000 | 0:22:19 |
InfoSpace Network | 7,569,000 | 0:10:09 |
Apple Computer | 7,545,000 | 0:06:38 |
Symantec | 7,540,000 | 0:12:26 |
News Corp. Online | 7,098,000 | 0:27:47 |
EarthLink | 6,480,000 | 1:26:04 |
New York Times Company | 6,417,000 | 0:35:43 |
Sabre | 6,414,000 | 0:14:36 |
Source: Nielsen//NetRatings |
Top Stickiest Brands of August 2003, at Home |
|
---|---|
Brand | Time Per Person (hr:min:sec) |
paltalk.com | 7:39:43 |
AOL | 6:48:54 |
Fanfiction.net | 5:45:26 |
Juno Online Services | 4:07:30 |
Slingo | 3:53:54 |
Neopets.com | 3:31:29 |
mIRC | 2:58:44 |
EA Online | 2:42:57 |
PlanetOut Partners | 2:40:29 |
runescape.com | 2:33:25 |
Source: Nielsen//NetRatings |
Top Stickiest Brands of August 2003, at Work |
|
---|---|
Brand | Time Per Person (hr:min:sec) |
AOL | 9:37:41 |
Juno Online Services | 4:59:55 |
Trillian | 4:30:58 |
Neopets.com | 3:41:48 |
gamehouse.com | 2:41:14 |
Yahoo | 2:37:57 |
AccuWeather | 1:56:40 |
MSN | 1:54:44 |
KaZaA | 1:51:37 |
EA Online | 1:45:40 |
Source: Nielsen//NetRatings |
Chart Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Reach is a measure of the unduplicated audience that visits a property.
Notes: The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reported period.