Traffic Patterns of December 2002

“Digital Media Universe” (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high traffic figures for Microsoft, Yahoo, and AOL for the month of December 2002.


Top 25 Parent Companies Month of December 2002, U.S. at Home
Parent Unique Audience Reach % Time per Person
1. AOL Time Warner 76,353,004 63.15 5: 41: 37
2. Microsoft 72,891,223 60.29 1: 35: 51
3. Yahoo 66,217,672 54.77 1: 52: 21
4. Amazon 28,115,562 23.26 0: 19: 05
5. Google 27,863,289 23.05 0: 15: 44
6. eBay 27,120,841 22.43 1: 28: 44
7. Terra Lycos 22,999,754 19.02 0: 15: 58
8. RealNetworks 22,805,779 18.86 0: 18: 31
9. United States Government 21,694,762 17.94 0: 14: 26
10. About-Primedia 21,004,816 17.37 0: 14: 42
11. Viacom International 15,022,286 12.43 0: 26: 56
12. eUniverse 14,935,148 12.35 0: 10: 57
13. Walt Disney Internet Group 14,688,910 12.15 0: 15: 48
14. USA Interactive 14,624,792 12.10 0: 18: 32
15. Sharman Networks 13,519,847 11.18 2: 09: 29
16. CNET Networks 12,604,100 10.43 0: 09: 45
17. Landmark Communications 11,716,856 9.69 0: 11: 55
18. Apple Computer 11,669,656 9.65 0: 05: 59
19. Classmates 11,145,862 9.22 0: 08: 14
20. InfoSpace Network 10,983,618 9.08 0: 09: 52
21. AT&T 10,523,768 8.70 0: 30: 00
22. The Gator Corporation 10,000,792 8.27 0: 04: 28
23. EarthLink 9,459,880 7.82 1: 47: 34
24. American Greetings 8,710,937 7.21 0: 10: 08
25. Wal-Mart Stores 8,645,168 7.15 0: 10: 33
Source: Nielsen//NetRatings




Top 25 Parent Companies Month of December 2002, U.S. at Work
Parent Unique Audience Reach % Time per Person
1. Microsoft 37,583,201 84.21 2: 03: 56
2. Yahoo 32,294,259 72.36 2: 42: 57
3. AOL Time Warner 31,950,607 71.59 6: 45: 04
4. Amazon 19,928,518 44.65 0: 24: 33
5. United States Government 19,382,720 43.43 0: 22: 41
6. Google 18,972,642 42.51 0: 29: 17
7. eBay 15,922,134 35.68 1: 49: 03
8. Terra Lycos 13,827,879 30.98 0: 16: 25
9. About-Primedia 13,472,653 30.19 0: 13: 57
10. RealNetworks 13,356,334 29.93 0: 38: 35
11. USA Interactive 12,306,256 27.57 0: 25: 02
12. Landmark Communications 10,485,928 23.50 0: 16: 00
13. Walt Disney Internet Group 9,880,881 22.14 0: 17: 15
14. Viacom International 9,467,701 21.21 0: 20: 19
15. CNET Networks 9,087,311 20.36 0: 12: 08
16. Verizon Communications 7,186,780 16.10 0: 16: 30
17. AT&T 7,096,958 15.90 0: 32: 23
18. InfoSpace Network 7,074,604 15.85 0: 09: 16
19. Apple Computer 7,048,654 15.79 0: 09: 00
20. Adobe 6,940,700 15.55 0: 05: 08
21. Gannett 6,815,867 15.27 0: 22: 36
22. eUniverse 6,675,410 14.96 0: 10: 47
23. Classmates 6,308,227 14.13 0: 07: 14
24. United Parcel Service 6,302,259 14.12 0: 20: 45
25. New York Times Company 5,918,961 13.26 0: 39: 04
Source: Nielsen//NetRatings



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