Traffic Patterns of February 2003
Nielsen//NetRatings analyzes who is going where on the Web, and for how long.
“Digital Media Universe” (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high traffic figures for Microsoft, Yahoo, and AOL for the month of February 2003.
| Top 10 Parent Companies of February 2003 Combined Home & Work |
|||
|---|---|---|---|
| Rank | Parent | Unique Audience (000) |
Time Per Person (hh:mm:ss) |
| 1. | AOL Time Warner | 89,898 | 7:06:24 |
| 2. | Microsoft | 89,187 | 2:17:02 |
| 3. | Yahoo | 80,780 | 2:35:28 |
| 4. | United States Government | 44,885 | 0:27:19 |
| 5. | 40,340 | 0:25:25 | |
| 6. | eBay | 35,617 | 1:58:20 |
| 7. | Amazon | 35,345 | 0:17:24 |
| 8. | RealNetworks | 34,213 | 0:24:12 |
| 9. | About-Primedia | 33,512 | 0:14:40 |
| 10. | Terra Lycos | 31,967 | 0:20:11 |
| Source: Nielsen/NetRatings | |||
| Top 10 Brands, Combined Home & Work |
|||
|---|---|---|---|
| Rank | Brand | Unique Audience (000) |
Time Per Person (hh:mm:ss) |
| 1. | Yahoo | 80,745 | 2:35:32 |
| 2. | Microsoft | 75,228 | 0:31:37 |
| 3. | MSN | 74,270 | 2:12:33 |
| 4. | AOL | 69,721 | 8:29:45 |
| 5. | 40,310 | 0:25:26 | |
| 6. | Amazon | 34,518 | 0:15:31 |
| 7. | Real | 34,182 | 0:24:09 |
| 8. | eBay | 34,109 | 1:56:32 |
| 9. | Lycos Networks | 30,116 | 0:21:03 |
| 10. | About Network | 23,275 | 0:13:07 |
| Source: Nielsen/NetRatings | |||
Chart Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Reach is a measure of the unduplicated audience that visits a property.
Notes: The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reported period.
