StatsAudienceTraffic Patterns of February 2003

Traffic Patterns of February 2003

Nielsen//NetRatings analyzes who is going where on the Web, and for how long.

“Digital Media Universe” (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high traffic figures for Microsoft, Yahoo, and AOL for the month of February 2003.

Top 10 Parent Companies of February 2003
Combined Home & Work
Rank Parent Unique Audience
(000)
Time Per Person
(hh:mm:ss)
1. AOL Time Warner 89,898 7:06:24
2. Microsoft 89,187 2:17:02
3. Yahoo 80,780 2:35:28
4. United States Government 44,885 0:27:19
5. Google 40,340 0:25:25
6. eBay 35,617 1:58:20
7. Amazon 35,345 0:17:24
8. RealNetworks 34,213 0:24:12
9. About-Primedia 33,512 0:14:40
10. Terra Lycos 31,967 0:20:11
Source: Nielsen/NetRatings

Top 10 Brands,
Combined Home & Work
Rank Brand Unique Audience
(000)
Time Per Person
(hh:mm:ss)
1. Yahoo 80,745 2:35:32
2. Microsoft 75,228 0:31:37
3. MSN 74,270 2:12:33
4. AOL 69,721 8:29:45
5. Google 40,310 0:25:26
6. Amazon 34,518 0:15:31
7. Real 34,182 0:24:09
8. eBay 34,109 1:56:32
9. Lycos Networks 30,116 0:21:03
10. About Network 23,275 0:13:07
Source: Nielsen/NetRatings

Chart Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Reach is a measure of the unduplicated audience that visits a property.

Notes: The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reported period.

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