Traffic Patterns of January 2003

“Digital Media Universe” (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high traffic figures for Microsoft, Yahoo, and AOL for the month of January 2003.


Top 25 Parent Companies Month of January 2003, U.S. at Home
Parent Unique Audience Reach % Time per Person
1. AOL Time Warner 78,569,257 64.26 6: 03: 46
2. Microsoft 74,226,727 60.71 1: 43: 38
3. Yahoo 66,502,668 54.39 2: 07: 30
4. Google 29,354,436 24.01 0: 17: 21
5. eBay 28,430,707 23.25 1: 36: 29
6. United States Government 27,051,468 22.12 0: 17: 58
7. Amazon 25,930,103 21.21 0: 15: 25
8. Terra Lycos 23,626,076 19.32 0: 19: 17
9. About-Primedia 23,433,533 19.17 0: 14: 55
10. RealNetworks 21,224,869 17.36 0: 18: 27
11. USA Interactive 18,384,235 15.04 0: 20: 39
12. Viacom International 16,699,427 13.66 0: 20: 40
13. Walt Disney Internet Group 15,451,458 12.64 0: 15: 44
14. Sharman Networks 14,429,254 11.80 2: 14: 34
15. eUniverse 12,772,010 10.45 0: 13: 33
16. CNET Networks 12,711,255 10.40 0: 11: 01
17. InfoSpace Network 12,337,859 10.09 0: 11: 27
18. Landmark Communications 11,860,692 9.70 0: 12: 06
19. Apple Computer 11,717,307 9.58 0: 06: 30
20. Classmates 11,472,843 9.38 0: 08: 35
21. AT&T 10,415,095 8.52 0: 33: 05
22. The Gator Corporation 10,223,869 8.36 0: 03: 54
23. EarthLink 9,939,334 8.13 1: 59: 41
24. Ask Jeeves 9,295,451 7.60 0: 09: 36
25. WhenU 8,445,659 6.91 0: 12: 25




Top 25 Parent Companies Month of January 2003, U.S. at Work
Parent Unique Audience Reach % Time per Person
1. Microsoft 37,881,914 85.44 2: 21: 17
2. AOL Time Warner 32,330,245 72.92 7: 03: 25
3. Yahoo 31,876,338 71.90 2: 55: 59
4. United States Government 22,020,971 49.67 0: 30: 31
5. Google 20,212,353 45.59 0: 30: 26
6. Amazon 17,732,947 40.00 0: 21: 09
7. eBay 16,243,611 36.64 1: 57: 06
8. About-Primedia 14,872,680 33.54 0: 16: 18
9. USA Interactive 14,415,992 32.51 0: 22: 58
10. Terra Lycos 14,290,138 32.23 0: 13: 01
11. RealNetworks 12,952,482 29.21 0: 32: 54
12. Walt Disney Internet Group 10,629,556 23.97 0: 16: 14
13. Landmark Communications 10,173,131 22.95 0: 14: 44
14. Viacom International 10,144,371 22.88 0: 20: 28
15. CNET Networks 9,238,819 20.84 0: 12: 46
16. Adobe 8,257,057 18.62 0: 05: 03
17. InfoSpace Network 7,852,468 17.71 0: 08: 36
18. Gannett 7,690,232 17.35 0: 23: 12
19. Verizon Communications 7,669,134 17.30 0: 17: 04
20. Apple Computer 7,631,338 17.21 0: 08: 05
21. AT&T 7,081,402 15.97 0: 36: 05
22. Sabre 6,619,175 14.93 0: 13: 21
23. TMP Worldwide 6,364,997 14.36 0: 16: 41
24. Classmates 6,298,022 14.20 0: 07: 44
25. New York Times Company 6,228,279 14.05 0: 42: 23
Source: Nielsen//NetRatings



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