StatsAudienceTraffic Patterns of March 2003

Traffic Patterns of March 2003

Nielsen//NetRatings analyzes who is going where on the Web, and for how long.

“Digital Media Universe” (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high traffic figures for AOL Time Warner, Microsoft, Yahoo, Google, and the U.S. Government for the month of March 2003.

Top Parent Companies of March 2003, at Home
Parent Unique Audience
(000)
Time Per Person
(hh:mm:ss)
AOL Time Warner 79,044 5:44:34
Microsoft 76,418 1:40:23
Yahoo 66,268 1:59:05
Google 32,041 0:17:06
United States Government 30,799 0:18:26
eBay 27,752 1:38:29
RealNetworks 25,346 0:18:18
Amazon 24,906 0:13:45
About-Primedia 23,727 0:13:43
Terra Lycos 23,716 0:13:31
USA Interactive 18,276 0:22:28
Viacom International 17,223 0:18:53
Walt Disney Internet Group 16,501 0:17:51
Sharman Networks 15,711 1:56:02
eUniverse 13,381 0:12:08
WhenU 12,927 0:14:33
Apple Computer 12,201 0:04:56
InfoSpace Network 12,047 0:10:23
CNET Networks 11,749 0:09:26
Landmark Communications 11,129 0:13:19
AT&T 11,043 0:32:46
The Gator Corporation 10,671 0:03:42
Ask Jeeves 10,332 0:10:11
Classmates 10,064 0:08:30
EarthLink 9,733 1:54:21
Source: Nielsen//NetRatings

Top Parent Companies of March 2003, at Work
Parent Unique Audience
(000)
Time Per Person
(hh:mm:ss)
Microsoft 36,297 2:29:44
AOL Time Warner 32,275 6:21:39
Yahoo 30,705 2:42:05
United States Government 21,776 0:27:32
Google 19,557 0:29:06
Amazon 15,760 0:18:07
15,087 25,346 0:29:52
EBay 15,008 1:48:01
About-Primedia 13,567 0:13:55
USA Interactive 13,136 0:23:33
Terra Lycos 12,573 0:15:33
Walt Disney Internet Group 10,692 0:16:09
Viacom International 10,391 0:20:17
Landmark Communications 9,375 0:15:07
CNET Networks 8,309 0:11:34
Adobe 7,989 0:04:42
InfoSpace Network 7,348 0:08:13
Verizon Communications 7,284 0:18:08
News Corp. Online 7,112 0:36:55
Apple Computer 6,960 0:06:44
AT&T 6,932 0:34:15
New York Times Company 6,814 0:44:24
Gannett 6,776 0:24:03
EUniverse 6,168 0:05:02
Sabre 5,804 0:14:20
Source: Nielsen//NetRatings

Top Stickiest Brands of March 2003,
at Home
Brand Time Per
Person
(hr:min:sec)
AOL 6:53:55
MIRC 6:06:15
Juno Online Services 4:28:19
MiGente.com 4:06:13
Gay.com 4:05:52
Playsite.com 4:04:54
fanfiction.net 3:54:25
Slingo 3:48:50
paltalk.com 3:38:46
Free Republic 3:11:28
Source: Nielsen//NetRatings

Top Stickiest Brands of March 2003,
at Work
Brand Time Per
Person
(hr:min:sec)
AOL 9:19:46
Trillian 7:55:25
Juno Online Services 7:23:17
KaZaA 3:18:40
Neopets.com 3:01:26
EA Online 2:49:33
Yahoo 2:42:07
BlackPlanet.com 2:35:59
IWon 2:34:54
MSN 2:23:49
Source: Nielsen//NetRatings

Chart Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Reach is a measure of the unduplicated audience that visits a property.

Notes: The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reported period.

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