StatsAudienceTraffic Patterns of May 2003

Traffic Patterns of May 2003

Nielsen//NetRatings analyzes who is going where on the Web, and for how long.

“Digital Media Universe” (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high U.S. traffic figures for Microsoft, AOL Time Warner, Yahoo, and Google for the month of May 2003.

Top Parent Companies of May 2003 at Home
Parent Unique Audience
(000)
Time Per Person
(hh:mm:ss)
Microsoft 76,778 1:30:06
AOL Time Warner 73,680 5:22:42
Yahoo 65,838 1:50:40
Google 32,762 0:16:09
eBay 27,587 1:31:30
United States Government 24,443 0:16:14
Amazon 23,296 0:14:40
Terra Lycos 21,695 0:17:20
RealNetworks 20,721 0:24:40
USA Interactive 18,695 0:18:09
About-Primedia 17,871 0:10:54
WhenU 15,669 0:10:31
Viacom International 15,175 0:18:21
Walt Disney Internet Group 14,945 0:18:03
Sharman Networks 12,767 2:02:22
Landmark Communications 12,317 0:13:14
Apple Computer 11,308 0:05:39
InfoSpace Network 11,175 0:10:28
CNET Networks 10,959 0:09:45
AT&T 10,452 0:33:33
eUniverse 10,328 0:10:11
EarthLink 9,375 1:40:39
Excite Network 9,233 0:59:12
Classmates 8,926 0:08:46
The Gator Corporation 8,785 0:03:21
Source: Nielsen//NetRatings

Top Parent Companies of May 2003 at Work
Parent Unique Audience
(000)
Time Per Person
(hh:mm:ss)
Microsoft 39,420 02:10:15
AOL Time Warner 33,137 06:12:45
Yahoo 32,419 02:33:07
Google 22,285 0:31:17
United States Government 20,977 0:24:20
Amazon 16,942 0:20:12
EBay 16,492 01:47:29
USA Interactive 14,850 00:20:05
Terra Lycos 14,345 0:14:37
RealNetworks 13,267 0:32:37
About-Primedia 11,973 0:15:17
Landmark Communications 10,527 0:13:45
Viacom International 9,922 0:24:36
Walt Disney Internet Group 9,794 0:19:15
CNET Networks 8,860 0:10:15
Adobe 8,148 0:05:24
InfoSpace Network 7,987 0:10:42
Gannett 7,764 0:18:42
AT&T 7,695 0:32:45
Verizon Communications 7,575 0:21:56
Apple Computer 7,367 0:09:18
News Corp. Online 7,232 0:23:35
Sabre 6,560 0:13:32
New York Times Company 6,471 0:37:35
Tribune Interactive 6,157 0:20:16
Source: Nielsen//NetRatings

Top Stickiest Brands of May 2003,
at Home
Brand Time Per
Person
(hr:min:sec)
mIRC 7:20:49
AOL 6:30:25
Fanfiction.net 5:40:25
paltalk.com 4:22:23
Trillian 4:10:46
Juno Online Services 3:43:25
Runabot.com 3:18:39
Slingo 3:14:02
Playsite.com 3:06:33
EA Online 2:59:48
Source: Nielsen//NetRatings

Top Stickiest Brands of May 2003,
at Work
Brand Time Per
Person
(hr:min:sec)
AOL 8:53:40
Trillian 7:09:34
Juno Online Services 5:54:09
Neopets.com 4:57:50
Gay.com 3:50:48
KaZaA 3:00:57
Yahoo 2:33:07
iWon 2:32:17
EA Online 2:22:27
Optimum Online 2:15:48
Source: Nielsen//NetRatings

Chart Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Reach is a measure of the unduplicated audience that visits a property.

Notes: The data are expressed as the percentage of the total universe of Internet users who logged onto the Internet at least once during the reported period.

More traffic statistics.

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