StatsAudienceTraffic Patterns of November 2002

Traffic Patterns of November 2002

Nielsen//NetRatings analyzes who is going where on the Web, and for how long.

“Digital Media Universe” (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high traffic figures for Microsoft, Yahoo, and AOL for the month of November 2002.

Top 10 Parent Companies of November 2002
Combined Home & Work
Rank Parent Unique
Audience

(000)
Time per
Person

(hr:min:sec)
1. AOL Time Warner 93,525 7:19:09
2. Microsoft 91,437 2:11:02
3. Yahoo 80,191 2:35:35
4. Amazon 37,873 0:21:39
5. U.S. Government 37,168 0:21:07
6. Google 36,772 0:26:56
7. Terra Lycos 34,556 0:18:55
8. eBay 34,039 2:08:45
9. About-Primedia 32,237 0:15:49
10. RealNetworks 31,585 0:26:47
Source: Nielsen//NetRatings

Top 10 Brands of November 2002
Combined Home & Work
Rank Brand Unique
Audience

(000)
Time per
Person

(hr:min:sec)
1. Yahoo 80,181 2:35:36
2. Microsoft 76,848 0:33:40
3. MSN 75,742 2:04:01
4. AOL 72,494 8:41:43
5. Amazon 37,269 0:19:47
6. Google 36,772 0:26:56
7. eBay 33,205 2:10:02
8. Lycos Networks 32,434 0:19:38
9. Real 31,508 0:26:46
10. About Network 23,011 0:14:11
Source: Nielsen//NetRatings



Chart Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Reach is a measure of the unduplicated audience that visits a property.

Notes: Rankings are based on audience measurement of people who have access to the Internet at-home and at-work. Work rankings are based on persons at work who have access to a non-shared personal computer.

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