Traffic Patterns of November 2002
Nielsen//NetRatings analyzes who is going where on the Web, and for how long.
“Digital Media Universe” (DMU) measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high traffic figures for Microsoft, Yahoo, and AOL for the month of November 2002.
| Top 10 Parent Companies of November 2002 Combined Home & Work |
|||
| Rank | Parent | Unique Audience (000) |
Time per Person (hr:min:sec) |
|---|---|---|---|
| 1. | AOL Time Warner | 93,525 | 7:19:09 |
| 2. | Microsoft | 91,437 | 2:11:02 |
| 3. | Yahoo | 80,191 | 2:35:35 |
| 4. | Amazon | 37,873 | 0:21:39 |
| 5. | U.S. Government | 37,168 | 0:21:07 |
| 6. | 36,772 | 0:26:56 | |
| 7. | Terra Lycos | 34,556 | 0:18:55 |
| 8. | eBay | 34,039 | 2:08:45 |
| 9. | About-Primedia | 32,237 | 0:15:49 |
| 10. | RealNetworks | 31,585 | 0:26:47 |
| Source: Nielsen//NetRatings | |||
| Top 10 Brands of November 2002 Combined Home & Work |
|||
| Rank | Brand | Unique Audience (000) |
Time per Person (hr:min:sec) |
|---|---|---|---|
| 1. | Yahoo | 80,181 | 2:35:36 |
| 2. | Microsoft | 76,848 | 0:33:40 |
| 3. | MSN | 75,742 | 2:04:01 |
| 4. | AOL | 72,494 | 8:41:43 |
| 5. | Amazon | 37,269 | 0:19:47 |
| 6. | 36,772 | 0:26:56 | |
| 7. | eBay | 33,205 | 2:10:02 |
| 8. | Lycos Networks | 32,434 | 0:19:38 |
| 9. | Real | 31,508 | 0:26:46 |
| 10. | About Network | 23,011 | 0:14:11 |
| Source: Nielsen//NetRatings | |||
Chart Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Reach is a measure of the unduplicated audience that visits a property.
Notes: Rankings are based on audience measurement of people who have access to the Internet at-home and at-work. Work rankings are based on persons at work who have access to a non-shared personal computer.
