Stock market gains sent U.S. Internet users rushing to the Web, according to measurements from Hitwise. Traffic to U.S. financial sites experienced a 22 percent jump for the week ending June 7, 2003, coinciding with the increases in the Dow Jones, NASDAQ and the S&P 500.
Additionally, traffic to the stocks and shares category has increased by 39 percent since the beginning of April 2003, making it the second largest category increase among the 157 industry categories monitored by Hitwise.
|Top Stocks & Shares sites for
week ending June 7, 2003, U.S.
|Brand or Channel||Market
|2||2||Scottrade – online trading||7.06%|
Hitwise noted share increases to the leading financial news Web sites for the same week ending: CBS MarketWatch, up 21 percent; Yahoo Finance, up 15 percent; Bloomberg.com, up 14 percent; CNN/Money, up 10 percent; NASDAQ, up 10 percent; and MSN Money, up 6 percent.
Tracking figures from Nielsen//NetRatings put PayPal in the #1 traffic spot, knocking AOL Personal Finance down to #4 for the week ending June 8, 2003.
|Traffic to Finance/Insurance/Investment Sites
for week ending June 8, 2003, U.S. (at-home)
|3||4||Bank of America||2,269,000||2.66%|
|5||1||AOL Personal Finance||2,145,000||2.51%|
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