Digital MarketingStrategiesTraffic Up As Stocks Gain

Traffic Up As Stocks Gain

Traffic to U.S. financial sites experienced a 22 percent jump for the week ending June 7, 2003, coinciding with the increases in the Dow Jones, NASDAQ and the S&P 500.

Stock market gains sent U.S. Internet users rushing to the Web, according to measurements from Hitwise. Traffic to U.S. financial sites experienced a 22 percent jump for the week ending June 7, 2003, coinciding with the increases in the Dow Jones, NASDAQ and the S&P 500.

Additionally, traffic to the stocks and shares category has increased by 39 percent since the beginning of April 2003, making it the second largest category increase among the 157 industry categories monitored by Hitwise.

Top Stocks & Shares sites for
week ending June 7, 2003, U.S.
June 7,
2003 Rank
May 31,
2003 Rank
Brand or Channel Market
Share
1 1 Ameritrade 9.45%
2 2 Scottrade – online trading 7.06%
3 3 Scottrade 6.70%
4 4 Market Watch 6.55%
5 5 E*TRADE 6.07%
6 6 Charles Schwab 5.63%
7 8 TD Waterhouse 4.60%
8 7 Fidelity Investments 4.53%
9 9 Datek Online 3.93%
10 10 Big Charts 3.63%
Source: Hitwise

Hitwise noted share increases to the leading financial news Web sites for the same week ending: CBS MarketWatch, up 21 percent; Yahoo Finance, up 15 percent; Bloomberg.com, up 14 percent; CNN/Money, up 10 percent; NASDAQ, up 10 percent; and MSN Money, up 6 percent.

Tracking figures from Nielsen//NetRatings put PayPal in the #1 traffic spot, knocking AOL Personal Finance down to #4 for the week ending June 8, 2003.

Traffic to Finance/Insurance/Investment Sites
for week ending June 8, 2003, U.S. (at-home)
June 8,
2003 Rank
June 1,
2003 Rank
Brand or
Channel
Unique
Audience
Active
Reach
1 3 Paypal 2,589,000 3.03%
2 2 MSN Money 2,504,000 2.93%
3 4 Bank of America 2,269,000 2.66%
4 5 Yahoo Finance 2,268,000 2.66%
5 1 AOL Personal Finance 2,145,000 2.51%
6 7 Wells Fargo 1,803,000 2.11%
7 8 Capital One 1,588,000 1.86%
8 9 Citibank 1,542,000 1.81%
9 10 Marketwatch.com 1,343,000 1.57%
10 6 CNNMoney 1,222,000 1.43%
Source: Nielsen//NetRatings

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