More NewsTraffix Buys Canadian Interactive Gaming Firm

Traffix Buys Canadian Interactive Gaming Firm

The asset purchase deal includes an e-mail delivery system and interactive games designed for direct marketing efforts.

Online direct marketing and database management firm Traffix, Inc. on Tuesday announced a deal to acquire Canadian interactive gaming company Infiknowledge, Inc. in a cash and stock deal valued at $1 million.

Under terms of the deal, the Pearl River, N.Y.-based Traffix would purchase the assets of Infiknowledge for approximately $1 million in a combination of cash, stock and incentives, payable over three years.

Traffix, which operates the GroupLotto Web site, said the deal included Infiknowledge’s email delivery system, Internet games designed for direct marketing, and a team of approximately 30 interactive game and web developers.

The company believes the application of the Infiknowledge email delivery platform will lower its email delivery costs by over 50 percent, resulting in savings of approximately $200,000 per month.

Jeffrey Schwartz, chairman and CEO of Traffix, said the acquisition was part of the company’s strategy to incorporate interactive gaming into its business-to-business strategy “The Infiknowledge acquisition will enable us to offer our customers web technology development and support, such as consumer transaction pages for a marketing program, as another layer of marketing services,” he added.

Traffix said the purchase deal is expected to close in the next few weeks.

In addition to the GroupLotto site, which works as a free lottery to farm for email addresses, Traffix also runs direct marketing programs for businesses on and offline.

The company said its databases contain more than 10 million permission-based, online consumers and in excess of 49 million off-line postal addresses.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts