Travel Ad Impressions Up Nearly 30% in September

The breakdown of ad placements according to industry and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Compared to August, display ad impressions from travel advertisers rose 28 percent. Also up were impressions from entertainment, hardware, software, b-to-b, auto, and telecom advertisers.

Advertising Breakdown by Industry, September 2009
Industry Total Impressions, September 2009 (M) Change From Previous Month (%)
Financial Services 34,313.70 -3
Web Media 24,996.20 -25
Telecommunications 24,656.40 9
Retail Goods & Services 15,374.70 -26
Consumer Goods 10,280.20 -19
Entertainment 9,023.60 9
Travel 7,512.60 28
Public Services 7,450.20 -30
Automotive 7,214.40 9
Health 4,851.60 1
Business to Business 3,463.30 9
Hardware & Electronics 2,566.60 14
Software 1,778.70 21
Total 153,482 -8
Source: Nielsen Online, 2009

Top 25 Companies by Sponsored Link Impressions, April 2009
Company Sponsored Link Impressions, September 2009 (M)
Time Warner Inc. 1,151.0
InterActiveCorp 707.7
Emirates 594.6
eBay, Inc. 548.2
Amazon.com, Inc. 382.3
Experian Group Limited 379.1
ChnLove.com 365.4
Yahoo! Inc. 359.5
Research In Motion Limited 352.7
The Hartford Financial Services Group, Inc. 271.0
ShareBuilder Corporation 256.8
United Online, Inc. 251.2
True 243.1
BabelGum.com 235.5
Target Corporation 232.6
General Electric Company 231.7
Bankrate, Inc. 211.6
Infospace, Inc. 211.6
FUSE Networks LLC 207.8
Bank of America Corporation 192.0
AAA 191.7
Bottom Line Publications 182.6
Interchange Corporation 176.2
Levi Strauss & Co. 174.3
AdoptHelp, Inc. 168.0
Source: Nielsen Online, 2009

Nielsen Online

Methodology: Nielsen Online AdRelevance’s Cloudprober technology tracks online advertising activity across over 2,000 sites and subsites.

Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance based advertising.

Definition of Terms

Standard Image/Text Link: Ads that are comprised of many components, typically both image and text beneath the images, all of which link to the same destination URL.

Standard Image: Animated or static image ads; GIF or JPEG file format-based ads. HTML ads are also classified under this category.

Sponsored Link: Text-based ads that often appear as a result of a keyword search either on a search engine or associated site. These ads are often displayed alongside natural search results but identified under specified headers (e.g., “Paid Sponsor”, “Sponsored Link”, “Sponsored Sites” or “Sponsored Results”).

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