Travel CPCs Grew Over 20 Percent in January
Advertisers continue to increase their spending on search advertising, driving up the price of CPC ads.
Advertisers continue to increase their spending on search advertising, driving up the price of CPC ads.
The average price of CPC search ads in the travel sector grew by more than 20 percent in January on a year-over-basis, according to data from online ad management platform provider Efficient Frontier. Prices also rose in the automotive, finance, and retail categories, pointing to an increasingly competitive overall search ad marketplace and growing investment from advertisers.
Following the holiday period in December, CPCs across all sectors dipped on a month-over-month basis, with retail – unsurprisingly – experiencing the largest change. After a year of strong growth in CPC prices in 2010, Efficient Frontier predicts more modest rises in 2011 as the market returns to more stable conditions following the economic turbulence of 2009.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceFor Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Read More...
View articleIncreased investment from advertisers in the vertical pushed click prices up. Read More...
View articleAdvertisers in the finance category spent 40 percent more on search ad clicks in March. Read More...
View articleAdvertisers are investing more in Facebook ads, according to Efficient Frontier. Read More...
View articleSearch ad prices rose across the board in December, year-over-year, as the market continues to grow. Read More...
View articleThe cost of travel and automotive search ads rose considerably in November. Read More...
View articleSEMs are buying more display media through data-driven platforms. Read More...
View article