The average search cost-per-click in the Travel sector was up 14 percent in August, month-over-month, according to data from Efficient Frontier. During the same period last year, the search firm estimated CPCs in the category rose just 3.3 percent, suggesting a continued recovery for the sector following the market slowdown in 2008 and 2009.
Meanwhile CPCs in other categories were down, with automotive, retail, and finance CPCs reduced by 10.5 percent, 2.3 percent, and 4.4 percent, respectively. According to Efficient Frontier it saw similar reductions last year, however, suggesting the change is seasonal. On a year-over-year basis, CPCs were up in all sectors, the company said.
Online reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain ... read more
For better or worse, Google My Business (GMB) and Knowledge Graph (KG) are transforming mobile local search. It pays to watch the areas of innovation, such as hotels, restaurants and movies as these signal Google’s intentions.
Click-through rates for a business website fall with its position in organic search results. But what is the effect when organic results are pushed further and further off screen by paid ads, Google My Business listings and Knowledge Graph?