The average search cost-per-click in the Travel sector was up 14 percent in August, month-over-month, according to data from Efficient Frontier. During the same period last year, the search firm estimated CPCs in the category rose just 3.3 percent, suggesting a continued recovery for the sector following the market slowdown in 2008 and 2009.
Meanwhile CPCs in other categories were down, with automotive, retail, and finance CPCs reduced by 10.5 percent, 2.3 percent, and 4.4 percent, respectively. According to Efficient Frontier it saw similar reductions last year, however, suggesting the change is seasonal. On a year-over-year basis, CPCs were up in all sectors, the company said.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.