The average search cost-per-click in the Travel sector was up 14 percent in August, month-over-month, according to data from Efficient Frontier. During the same period last year, the search firm estimated CPCs in the category rose just 3.3 percent, suggesting a continued recovery for the sector following the market slowdown in 2008 and 2009.
Meanwhile CPCs in other categories were down, with automotive, retail, and finance CPCs reduced by 10.5 percent, 2.3 percent, and 4.4 percent, respectively. According to Efficient Frontier it saw similar reductions last year, however, suggesting the change is seasonal. On a year-over-year basis, CPCs were up in all sectors, the company said.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
On March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of stats and facts were shared about social media. Here are 13 of our favorites.
Recently, I visited my alma mater, University of Florida in Gainesville, FL, to speak with advertising students about digital marketing, analytics and how to start a career in our field.