Travel Search Ad Spending Grows Substantially in April

Search spending among travel advertisers was 24 percent higher in April 2010 than it was during the same month in 2009, with average cost-per-click ads in the sector rising by 24 percent over that 12 month period, according to data from Efficient Frontier.

Elsewhere, the automotive and retail sectors also showed signs of returning to health following the economic turmoil of 2009, with CPCs in those categories rising 14 percent and 11 percent year-over-year, respectively.

Month-over-month, the finance catgeory showed strong increases, growing 12 percent over March figures. However, average CPCs of $1.51 are still two percent lower than they were for the sector in April last year.

Following strong month-over-month growth in March, CPCs in the automotive category dipped by five percent in April.

U.S. Average Search CPC by Category,
March and April 2010

Category CPC March ($) CPC April ($) Month-over-Month Change (%) Year-over-Year Change, April (%)
Automotive 0.55 0.52 -5 14
Finance 1.35 1.51 12 -2
Retail 0.42 0.43 4 11
Travel 0.68 0.71 4 24
Source: Efficient Frontier 2010

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