More NewsTravel Search Ad Spending Grows Substantially in April

Travel Search Ad Spending Grows Substantially in April

Spending from automotive and retail advertisers also shows strong growth, year-over-year.

Search spending among travel advertisers was 24 percent higher in April 2010 than it was during the same month in 2009, with average cost-per-click ads in the sector rising by 24 percent over that 12 month period, according to data from Efficient Frontier.

Elsewhere, the automotive and retail sectors also showed signs of returning to health following the economic turmoil of 2009, with CPCs in those categories rising 14 percent and 11 percent year-over-year, respectively.

Month-over-month, the finance catgeory showed strong increases, growing 12 percent over March figures. However, average CPCs of $1.51 are still two percent lower than they were for the sector in April last year.

Following strong month-over-month growth in March, CPCs in the automotive category dipped by five percent in April.

U.S. Average Search CPC by Category,
March and April 2010

Category CPC March ($) CPC April ($) Month-over-Month Change (%) Year-over-Year Change, April (%)
Automotive 0.55 0.52 -5 14
Finance 1.35 1.51 12 -2
Retail 0.42 0.43 4 11
Travel 0.68 0.71 4 24
Source: Efficient Frontier 2010

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

2m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

3m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

10m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts