Travel Sites Lead E-Commerce into Summer

Call it a sign that summer is coming. Research into the top e-commerce sites of April by netScore and DoubleClick’s Diameter found seven travel sites among the top 20. Business-supply sites also did well.

The ranking are based on a Buying Power Index (BPI), which gauges the value of visitors to sites based on the dollars the visitors spend across all sites on the Internet. The BPI is calculated as follows: (Internet Dollars Spent by a Particular Site’s Visitors / Total Number of Site’s Visitors) / (Total Internet Dollars Spent by all Internet Visitors / Total Unique Internet Visitors) x 100

Top E-Commerce Sites of April 2001
Ranked by netScore’s BPI
Rank Domain Category BPI Unique
Visitors

(000)
1. bizrate.com Shopping 762 5,344
2. officemax.com Shopping 641 1,113
3. officedepot.com Shopping 598 2,215
4. cartserver.com Business Corporate 580 1,073
5. southwest.com Travel 575 3,601
6. outpost.com Shopping 556 949
7. urbanq.com Shopping 565 1,026
8. delta.com Travel 564 2,298
9. billpoint.com Business Corporate 549 1,315
10. ups.com Services & Resources 543 4,678
11. proflowers.com Shopping 520 1,280
12. dell.com Shopping 506 5,397
13. hoteldiscounts.com Travel 499 1,882
14. hertz.com Travel 483 1,195
15. continental.com Travel 476 1,310
16. fedex.com Services & Resources 475 2,125
17. newport-news.com Shopping 475 2,125
18. lowestfare.com Travel 462 1,770
19. travelscape.com Travel 460 1,205
20. spiegel.com Shopping 449 1,769
Source: netScore/Diameter

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