Traveler's First Trip is Often the Internet
Whether it's used for research or for purchase, the Internet is an increasingly valuable tool for travelers.
Whether it's used for research or for purchase, the Internet is an increasingly valuable tool for travelers.
Whether it’s used for research or for purchase, the Internet is an increasingly valuable tool for travelers. According to an April 2003 My AvantGo survey of more than 1,000 individuals, 52 percent purchased more than half of their travel needs online, with 29 percent indicating that they made all their travel arrangements on the Web. As an added bonus, 30 percent plan to increase their online travel purchases over the coming year.
Of those that have made online travel purchases, nearly three-quarters (72 percent) bought airline tickets, more than two-thirds (66 percent) booked a hotel room, and half secured a rental car.
The sites that seem to be the most popular for travelers are consistently Expedia.com, Travelocity, and Orbitz, garnering 67 percent, 60 percent, and 52 percent of online travel visits respectively.
Weekly Traffic to Online Travel Sites, April 2003 (Unique Audience) |
|||
---|---|---|---|
Week Ending | Expedia | Travelocity | Orbitz |
April 6, 2003 | 2,032,000 | 1,779,000 | 1,484,000 |
April 13, 2003 | 2,094,000 | 1,786,000 | 1,585,000 |
April 20, 2003 | 2,151,000 | 1,684,000 | 1,661,000 |
April 27, 2003 | 2,445,000 | 1,950,000 | 1,881,000 |
APRIL TOTAL | 8,722,000 | 7,199,000 | 6,611,000 |
Source: Nielsen//NetRatings |
The My AvantGo survey found that an overwhelming number of personal travelers purchased their trip needs online, compared to business travelers (74 percent vs. 41 percent), and Jupiter Research (a unit of this site’s corporate parent) found that 37 percent of respondents to their 2003 study made air travel purchases, with most visiting 2 or 3 sites first.
On the investigative side, 57 percent of the 923 U.S. participants in Jupiter’s 2003 study researched lodging; 52 percent researched air; and 21 percent researched car rentals. Additionally, 41 percent researched destination activities, while 10 percent researched vacation packages.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceUniqlo experienced a 9.4-fold increase in revenue from triggered email campaigns, a direct result of leveraging Wunderkind's Identity Network and Cata...
View articleRebranding is a strategic overhaul of a company's image, involving changes to its name, logo, and brand strategy, aimed at better connecting with cust...
View articleSnapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. ...
View articleFinding the perfect marketing agency is like going on a blind date – you hope for magic, but often end up with mismatch. Yet we still believe ou...
View articleBrave Bison will optimize ProCook's paid search and social outreach, aligning digital growth with physical expansion. The partnership aims to make Pro...
View articleIn the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
View articleFospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem t...
View articleMarketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing c...
View article