Nielsen//NetRatings, the Internet measurement service from Nielsen Media Research and NetRatings Inc., said the most clicked upon banner ad for the week ending April 25 was Treeloot.com’s cash-prize game ad, which had a 12.7 percent CTR and a reach of 1.7 percent.
For the first time, the personalized music site Spinner.com moved into the top 10 advertisers with a Yahoo-based ad campaign and a 9.7 percent reach; two of its banners ranked in the Top Ten Banners in No. 5 and No. 6 positions, the company said.
The most clicked on banner the week before was from NextCard which had a 7.8 percent CTR and an audience reach of 1.5 percent.
Top advertisers, ranked by banner impressions, are based on data from BannerTrack, Nielsen//NetRatings’ syndicated advertising research report.
An impression is counted each time an ad banner is fully loaded onto a user’s screen. For the week ending April 25:
|4. Barnes and Noble||8.8|
|5. Discover Brokerage||3.4|
Top 10 ad banners viewed were:
|1. NECX||7.1%||#1 PC Super Store Get It Now @ NECX|
|2. Amazon||7.0||Click on Shopping. Then click on Music and Video|
|3. Barnes and Noble||6.1||fast; hey look we just gave you more time to read|
|4. AmeriDebt||5.8||Find: A Way Out Of Debt|
|5. Spinner||5.2||Click Here Spinner|
|6. Spinner||5.1||Click Here Spinner|
|7. Ad Council||4.1||Expect The Best From A Girl And That’s What You’ll Get|
|8. The Mining Company||3.6||Shareware; Time Remaining: 02:05 miningco.com|
|9. Network Solutions||3.5||Register a Web address today!|
|10. Bonzi Software||3.5||Speed Up Your Internet Connection|
*Ad banners that run predominantly on an advertiser’s own property are not included in the count.
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