Tremor Network said today it acquired in-stream video ad-scheduling firm Dynadco, the creators of Ad-inStream.
Premium video is coming of age on the Web with pay-per-download content showing up on Google and other platforms. As a recent report from Points North Group says users prefer an ad-supported model to the $1.99 fees charged by many services, it’s a smart move to firm-up video ad-serving technology now and be in place as the demand prepares to reach critical mass.
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more