Tremor Network is preparing to launch a contextual video ad network, and parent company ARG Holdings has bought design studio Asphalt Jungle to support the play.
Tremor will begin selling contextual video advertising across an as yet unnamed group of sites. Directing sales will be Helen Chung, former VP of national sales at Hollywood Media Corp., where she sold media on Movietickets.com, Hollywood.com, and Broadway.com.
Asphalt Jungle will supply creative support for video campaigns that run on the network. “Asphalt has worked with large branded clients, and has experience with video,” said Andrew Reis, COO of ARG Holdings. Those clients include Hanes.com and Marvel.com.
Reis said Tremor will hire at least five people in ad sales, and will open sales offices in Los Angeles and San Francisco. Its existing network is made up of approximately 40 million monthly unique users and 500 million page views across 300 or so sites, the company said.
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