More NewsTribune Brings Free Classifieds to 12 Markets

Tribune Brings Free Classifieds to 12 Markets

In the face of competition from the likes of Craigslist, the newspaper giant is expanding its L.A.-based Recycler franchise.

If you can’t beat them, join them — at least that’s the latest strategy of newspaper giant Tribune Co. when it comes to free online classifieds providers and aggregators.

Tribune last week expanded its Los Angeles-based free classifieds provider Recycler.com into six cities where it owns local TV stations. These markets include Dallas, Houston, Seattle, St. Louis, Indianapolis and New Orleans. It is also in the process of rolling out in six cities where it owns newspapers — New York, Chicago, Baltimore, Orlando, Fla., Hartford, Conn. and Allentown, Pa.

“We’re going after a different market, trying to reach users who may not be going to our newspaper sites,” said Julie Cole, VP of merchandise and classified technology at Tribune’s interactive and classified division. “We hope to use this to expand our reach.”

Along with general merchandise listings, Recycler includes job, home and automotive listings, community retail services and announcements. It also pulls in listings from its newspaper classifieds and Careerbuilder for its “compare stuff” feature, as well as listings from outside companies like Craigslist and LiveDeal in some of its markets.

Tribune has invested in several online classifieds joint ventures with rivals Knight Ridder and Gannett, including CareerBuilder, ShopLocal, Cars.com, Apartments.com and Homescape.com. Content from those sites is expected to be added to the Recycler service at some time in the future, Cole said, emphasizing the “non-confrontational” relationship of Recycler to Tribune’s other properties and joint ventures.

Recycler will perform as a “test kitchen” for Tribune’s other properties, with planned testing of location-specific and other features that could be applied to its other online ventures, Cole said.

The basic free listing gives sellers a 50-character headline, 2,000-character description, one main photo and one additional photo that runs for 14 days. Enhanced listings add photos, text enhancements and priority positioning for a fee. Sellers can also opt to purchase the “Browse and Buy” e-commerce option to enable completion of the transaction online. The Recycler platform runs on CityXpress’ eMarketplaceExpress software.

Newspapers have been struggling translate their offline classifieds businesses online, especially amidst competition from free classifieds providers like Craigslist, which auction giant eBay recently bought a stake in; and classifieds aggregators like Oodle.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

10m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

10m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

10m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

11m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

11m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

11m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

11m Al Roberts