Troy Young, the chief experience architect at Organic, has left the agency to join video publishing platform VideoEgg as chief marketing officer.
Organic said it would divide Young’s responsibilities, which it characterized as “creating exceptional experiences for clients,” among several executives. These include James Kim, who becomes VP of strategy, and Chad Stoller, who was recently hired as executive director of emerging platforms.
The company also hired Rick Corteville to lead the media team as executive director of media.
At VideoEgg, Young will have control of several components of the yearling CGM platform’s business, including revenue generation and transforming the company into a media brand. He said a big part of the company’s strategy will involve B2B relationships, as it helps business partners enable video within their own communities.
“It’s an interesting time in the media world as media companies become platforms for consumer generated content,” Young told ClickZ News. “We’re creating a platform at VideoEgg for consumers to create content and for advertisers to leverage it.”
Dozens of video creation, editing and sharing platforms have launched so far in 2006, yet Young said he’s not concerned about joining such a crowded space. “The team is extraordinary and the core technology can’t be beat. Video on the Web is a very expansive space, as the whole Web turns into a multimedia environment.”
Young is the second top creative executive to depart Organic in recent weeks. In May, Chief Creative Officer Colleen DeCourcy resigned her post to accept a new media leadership role with JWT New York. “Over the past 6 years, Troy has been a key contributor to the success of Organic and has helped us to become the company we are today,” said Organic CEO Mark Kingdon in a statement. “Troy has a fantastic opportunity with VideoEgg, and we wish him all the best. I have great confidence in Chad and James, and their ability to lead the agency and its clients to explore new ways of connecting with consumers.”
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more