Troy Young Departs Organic

Organic's chief experience architect marches off to join the CGM revolution.

Troy Young, the chief experience architect at Organic, has left the agency to join video publishing platform VideoEgg as chief marketing officer.

Organic said it would divide Young’s responsibilities, which it characterized as “creating exceptional experiences for clients,” among several executives. These include James Kim, who becomes VP of strategy, and Chad Stoller, who was recently hired as executive director of emerging platforms.

The company also hired Rick Corteville to lead the media team as executive director of media.

At VideoEgg, Young will have control of several components of the yearling CGM platform’s business, including revenue generation and transforming the company into a media brand. He said a big part of the company’s strategy will involve B2B relationships, as it helps business partners enable video within their own communities.

“It’s an interesting time in the media world as media companies become platforms for consumer generated content,” Young told ClickZ News. “We’re creating a platform at VideoEgg for consumers to create content and for advertisers to leverage it.”

Dozens of video creation, editing and sharing platforms have launched so far in 2006, yet Young said he’s not concerned about joining such a crowded space. “The team is extraordinary and the core technology can’t be beat. Video on the Web is a very expansive space, as the whole Web turns into a multimedia environment.”

Young is the second top creative executive to depart Organic in recent weeks. In May, Chief Creative Officer Colleen DeCourcy resigned her post to accept a new media leadership role with JWT New York. “Over the past 6 years, Troy has been a key contributor to the success of Organic and has helped us to become the company we are today,” said Organic CEO Mark Kingdon in a statement. “Troy has a fantastic opportunity with VideoEgg, and we wish him all the best. I have great confidence in Chad and James, and their ability to lead the agency and its clients to explore new ways of connecting with consumers.”

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource