AOL’s video search engine Truveo gets a reported 40 million users per month, according to comScore data. AOL says a large percentage of its traffic comes from outside the U.S. and is launching localized sites in key markets including France, Germany, India, Japan, Korea, Spain, Taiwan, and the U.K.. AOL has plans to continue an international roll-out with video search portals Australia, Brazil, Italy, Mexico, The Netherlands, Russia, and Turkey. The plans to reach other countries with video content in their local languages and matching regional interests comes just days after Google and YouTube launched Chinese language sites in Taiwan and Hong Kong. The pair had recently set up targeted versions of sites in Brazil, France, Ireland, Italy, Japan, the Netherlands, Poland, Spain, and The U.K., according to Search Engine Journal.
With the Truvio announcement, AOL also said it launched in India with content available in Hindi and Tamil languages. “India is a very important market for AOL, and these announcements show our commitment to serving online consumers here with a robust portal and industry-leading video search tools,” said Ron Grant, president and COO of AOL, in a corporate statement. “These are important steps in our ongoing efforts to make AOL a truly global company.”
The number of Internet users in urban India has grown by 28 percent in the past year, and 60 percent of the country’s Internet population of 30 million prefer to read in local Indian languages, according to the Internet and Mobile Association of India.
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