Local short Web film producer, TurnHere scored a nice distribution deal with TripAdvisor, allowing them to include 400 TurnHere films in a video gallery linked to particular destination, restaurant and hotel pages.
TurnHere’s first big ad partner, Intercontinental Hotels, would probably appreciate some of the mini films created by TurnHere about each of its hotel locations being featured in this TripAdvisor gallery. According to my contact at TurnHere, all of the content provided to TripAdvisor initially will be editorial, but, “as TurnHere signs up hotels for sponsored videos, those films may also be featured on the site.”
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