Sabela Media will provide TV onthe WEB with ad serving capabilities to manage its online advertising campaigns. Financial arrangements were not disclosed.
“As a leader in the Webcasting industry, we needed a partner like Sabela Media to offer the customized targeting and analysis our advertisers expect,” said Tim Swift, president and CEO of TV onthe WEB. “Sabela Media’s innovative, solutions-based approach, and its reputation for complete, end-to-end customer service were key factors in our decision making.”
TV onthe WEB will utilize Sabela Media’s specialized ad serving and targeting engine to deliver ad campaigns that are customized in real time for site visitors. Sabela Media’s ad server system is independently audited by PricewaterhouseCoopers.
TV onthe WEB is an affiliate of iNEXTV, which is a subsidiary of Ampex Corp. The company specializes in narrowcasting to specific business-to-business and special interest groups through revenue-generating TV channels.
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more