An advertisement for Epinions.com, in which a woman demonstrates using a breast pump, has been banned from ten television stations and cable networks, either because viewers complained or because it defied the stations’ own standards.
While the spot doesn’t actually show any bare skin — the woman simply holds the breast pump up in front of her chest — viewers were apparently offended by the portrayal of the device.
“Our ads show real people giving their opinions about things they like and dislike,” Mike Speiser, co-founder of Epinions.com. “We find it unfortunate that these stations decided to censor this ad.”
The stations that declined to air the ad based on their own standards were KIRO-TV (CBS) in Seattle and KGO-TV (ABC) in San Francisco. Viewers spurred the yanking of the ad at WNYW-TV (FOX) in New York City, WNBC-TV (NBC) in New York City, KOMO-TV (ABC) in Seattle, WCVB-TV (ABC) in Boston, WHDH-TV (NBC) in Boston, KVUE-TV (ABC) in Austin, Time Warner Cable in Austin, and UPN and WB Cable in Austin.