#PizzaRat dove into the whirlpool of brand conversations on Twitter this week. The YouTube video of a little rat carrying a slice of pizza down the stairs of Manhattan subway station lasts only 14 seconds, but it gained as much attention as Pope Francis’ historic trip to the U.S. and the 67th Primetime Emmy Awards.
As a celebrity on the Internet this week, the little rat has its own Twitter account.
makin my way downtown… #pizzarat
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?
Users almost universally dislike pre-roll video ads, but in an effort to bolster its advertising revenue, Twitter this week announced that it will expand its pre-roll video ad product to live and replay Periscope streams.
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?