#PizzaRat dove into the whirlpool of brand conversations on Twitter this week. The YouTube video of a little rat carrying a slice of pizza down the stairs of Manhattan subway station lasts only 14 seconds, but it gained as much attention as Pope Francis’ historic trip to the U.S. and the 67th Primetime Emmy Awards.
As a celebrity on the Internet this week, the little rat has its own Twitter account.
makin my way downtown… #pizzarat
What are some of the major developments that are likely to shape multi-channel marketing in 2017?
So what makes content go viral? And what makes people participate in these phenomena?
Brands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth?
Instagram is determined to introduce as many new features as possible in 2016 and that's why it has launched Live video on Stories, as well as ephemeral posts on direct messages.