Tweets of the Week: Farewell, Don Draper and David Letterman

As this week kicked off, Twitter was buzzing about Sunday’s Mad Men finale. Trending several days after the episode aired, Mad Men garnered thousands of tweets, one of which came from Coca-Cola, thanking Don Draper for the shout out at the end of the series.

Other brands that paid clever tributes to the AMC drama include Tim Horton’s and Kahlúa, which used their products to evoke the cocktail culture of the 1960s advertising agency central to the series. Arby’s took that sentiment one step further, tweeting its own throwback ad.

On the other hand, Kimberly-Clark toilet paper brand Cottonelle’s bizarre attempts to join the conversation fell flat and made little sense.

Don Draper wasn’t the only TV icon who got a warm farewell on Twitter this week. Wednesday marked David Letterman’s final episode of The Late Show, which he had been hosting since its inception in 1993.

Countless celebrities took to social media to tweet nods to Letterman, so naturally, brands did the same. Coke brought back its “Share a Coke” campaign from last summer, while Newfoundland and Labrador’s tourism bureau came up with a Letterman-style list of the top 10 reasons the talk show host should retire up North.

It only made sense for Taco Bell and the NFL to join in as well. Letterman re-aired a 1996 sketch in which he pranked Taco Bell employees – the fast food chain saw a 103 percent boost in digital consumption, according to Amobee Brand Intelligence – while Denver Bronco Quarterback Peyton Manning participated in Letterman’s final top 10 list.

Red Nose Day, a televised event focused on raising money for children living in poverty, brought out more TV-inspired tweeting. Though Wagreens and M&Ms sponsored the inaugural U.S. fundraiser – it’s been airing in the U.K. for decades – unaffiliated brands got involved as well.

eBay put red noses on its employees for a video, while Skype added one onto one of its emoticons. Even American Airlines made the tip of its plane red to call attention to the fundraiser.


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