One of the dominant trending topics this week was the Twitter battle between rappers Drake and Meek Mill. Fast food brands wasted no time making puns around the beef between the two.
— Burger King (@BurgerKing) July 29, 2015
— White Castle (@WhiteCastle) July 31, 2015
Whataburger, a Southern burger chain, doesn’t have the following of Burger King or White Castle, but the Texan brand was arguably the winner there. Whataburger’s Tweet garnered a combined 26,000 favorites and retweets, and Drake even displayed it onstage during a performance in Toronto earlier this week.
Meek Mill might need to eat his feelings with #BacktoBack Whataburger after that one.
— Whataburger® (@Whataburger) July 29, 2015
— Josh Fenster (@jDfenz) August 4, 2015
Thanks for all the love fam. Be on the lookout for our mixtape dropping soon. pic.twitter.com/X9Sgk0IIB0
— Whataburger® (@Whataburger) August 4, 2015
Another fast food chain with a particularly engaging Tweet was Arby’s. Giving a self-deprecating shout out to Jon Stewart, whose 16 years hosting The Daily Show came to a close last night, Arby’s subsequently saw nearly 8,000 mentions of its own within 13 hours of the Tweet.
— Arby’s (@Arbys) August 6, 2015
The #JonVoyage hashtag featured more celebrities and media outlets than brands, though Skype also bid Stewart a fond farewell.
— Skype (@Skype) August 6, 2015
Wednesday’s National Underwear Day was a less aggressive topic that inspired some bizarre Tweets, from Vevo’s slow-motion video of Justin Bieber in his boxers to toilet paper brand Charmin making a veiled reference to pooping one’s pants.
— Vevo (@Vevo) August 5, 2015
— Charmin (@Charmin) August 5, 2015
Usually we like to bare it all. But seeing as it’s #NationalUnderwearDay…
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