This week, Twitter was pretty packed with #Maythe4th Star Wars tweets, Cinco de Mayo, and of course, the birth of Princess Charlotte. While the busy week showed many brands had a sense of humor or at least a soft spot for newborn babies, some brands failed hard when it came to showing off their sensitive sides. Over the weekend, the Duke and Duchess of Cambridge welcomed a baby girl, and brands wasted no time sending their congratulations. Disney’s adorable animated tweet won the day for cutest content.
— Disney (@Disney) May 2, 2015
British Airways stayed true to its brand but still delivered a heartfelt message to the Duke and Duchess.
— British Airways (@British_Airways) May 2, 2015
May 4 is widely considered “Star Wars Day” in the Twitterverse, and the recent release of a new Star Wars trailer had many brands hoping to capitalize on fans’ enthusiasm. Charmin had a win with a bathroom humor tweet that still managed to stay on message.
— Richard Cook (@RichardCook2) May 4, 2015
Fast-food chain Whataburger managed to both draw attention to its brand and show it knows what #MayThe4th is all about.
— Whataburger® (@Whataburger) May 4, 2015
Cinco de Mayo can be a tricky day for advertisers to find an appropriate way to enter the conversation, but Mexican grill Qdoba opted to focus on post-Cinco de Mayo hangovers for a smart, funny way to draw attention to the brand and sell some burritos.
In Mexico, it was once believed swallowing a scorpion rids the body of a hangover. Or head to Qdoba for Queso. Your choice. #HappySeisDeMayo
— Qdoba Mexican Grill (@QdobaMexGrill) May 6, 2015
Not every brand scored a social media victory during this news-heavy week. The birth of the royal baby gave many brands a royal opportunity to put their feet in their mouths. For example, Pizza Hut UK thought the best way to celebrate Princess Charlotte was to have followers imagine eating her.
At 11.34am this morning, one of our ovens gave birth to a stunning Hawaiian pizza. The oven and the pizza are both doing well #RoyalBaby
— Pizza Hut UK (@pizzahutuk) May 2, 2015
OPI nail polish seemed confused about the appropriate age for cosmetics and also failed to offer the new parents congratulations. Keeping the message focused solely on the brand made this tweet seem a bit tone deaf.
— OPI (@OPINAILS) May 2, 2015
Star Wars Day also brought out the worst in some brands who clearly don’t understand the films’ devout following. Kitkat’s reference to the film franchise was hard to understand and was more about candy than May the 4th.
— KITKAT (@KITKAT) May 4, 2015
Red Lobster continued its streak of bad puns that have little to do with the topic at hand.
— Red Lobster (@redlobster) May 4, 2015
Cinco de Mayo can be a minefield of cultural insensitivity, and restaurant chain Waffle House stepped right in it with a tweet unrelated to the holiday that seemed to be mocking a traditional Mexican name to boot. The brand quickly deleted the tweet and replaced it with something less potentially incendiary.
— Waffle House Rewards (@Waffle_Rewards) May 5, 2015
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